Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Different written and visual methods can be used to detail problems that target user experience as pain points. This, I think, is a better way to begin to understand a user or market need and its associated pain points.

Framework 110

Framework User Testing Research Software Feedback Software 110

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Product feature analysis involves evaluating specific features of your product to understand their impact on user satisfaction , market performance , and overall usability.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Weak Development Team 87

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Analytic Tools 95

Analytic Tools Feedback Software Product Research User Testing 95

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 92

Customer Experience Analytic Tools User Testing Customer Feedback 92

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Onboarding KPIs 90

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Being good at user interviews is not equal to simply listening to your users.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 90

User Testing Product Research Feedback Software Customer Feedback 90

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Customer interview template.

Product launches 92

Product launches User Testing Product Research Analytic Tools 92

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Usersnap

NOVEMBER 10, 2023

Now, Next, Later The Now, Next, Later framework is an adaptation of the Kanban view and brings a high-level perspective to product roadmaps, distinctly categorizing items into immediate (Now), short-term (Next), and future (Later) buckets. How does the roadmap solve their pain points?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Mind the Product

NOVEMBER 14, 2017

The pricing structure for customers vs resellers. To survive a business must understand the competitive landscape and differentiate its offerings. In a multi-tiered sales channel, a vendor can be separated from the customer by several tiers. Customer Acquisition. Current Strategy vs Future Direction.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. A roadmap helps you to share your knowledge with the organization and with your customers.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. What values are important in a brand and how are they communicated to the customer? How does working in VR affect mobility and what pain points may arise? Is the brand's position clearly articulated and reinforced in the campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

ProductPlan

DECEMBER 21, 2020

The traditional sales model for almost anything is a potential customer interacting with a salesperson. The salesperson is also doing a lot of education as they tout various features and functionality, reference other satisfied customers, and highlight the ease of use or simplicity of implementation and integration.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 100

Positioning User Testing Product Research Data Visualization 100

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. To reframe things, only about one out of three feature ideas actually come directly from customers… you know, the people who are paying money to use your products.

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. What should a product manager do to achieve and maintain the PMF?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you represent customer segments on an opportunity solution tree? What if you are being asked to deliver more than one outcome? How do you find opportunities?

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Userpilot

NOVEMBER 8, 2022

Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it. Differentiate your product from other similar products on the market to avoid product parity. It reveals the value customers receive for the money paid.

Feedback Software 91

Feedback Software User Testing Product Research Strategy 91

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 133

User Testing Research Software User Friction Customer Experience 133

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 91

Research Software User Testing Strategy Customer Experience 91

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. The signs of the feature factory mindset are prioritization of outputs over outcomes, excessive focus on KPIs , and not validating customer requests.

Onboarding KPIs 92

Onboarding KPIs Product Research Feedback Software User Testing 92

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. Design: Customer Discovery Insights. Elon Musk has put out some of my favorite product vision walkthroughs.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

UX Studio

FEBRUARY 15, 2024

They can create really nice looking screens that are user friendly […] But if you’re building on top of that some business knowledge, and you’re able to think with the head of business stakeholders, that’s a way to differentiate yourself.” It must have been like super huge with a lot of customer base.

Research Software 62

Research Software Analytic Tools Transportation Feedback Software 62

Userpilot

AUGUST 3, 2022

It aligns every message with your customer’s needs. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. The SMART goal-setting framework.

Research Software 97

Research Software Feedback Software Messaging Reporting Tools 97

Innovatemap

JULY 2, 2020

They articulate your product’s purpose and play a critical role in scaling that unique positioning across your team. Product marketing is an interconnected web of many moving parts, but in this post I’ll walk you through four distinct areas of that web and why they matter: Product Brand Strategy, Hierarchy, Packaging, and Positioning.

Product Marketing 40

Product Marketing Marketing User Friction Branding 40

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. You are going to build for these users.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60