Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. This leads to improved brand awareness and differentiation from other brands. Let’s dive in!

Branding 88

Branding Analytic Tools Feedback Software User Testing 88

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Amplitude

NOVEMBER 12, 2019

Number of inbound contacts from account reps (otherwise known as Account Executives, Technical Account Managers), and CAC (cost of customer acquisition). As we will cover in the next section, the ability to convert leads into paying customers is one of the biggest differentiators between a successful and unsuccessful product company.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

freshtrax

SEPTEMBER 24, 2019

It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad. Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. Of course, cultural differences will always be there.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Of course, you got to have emotion, which is why we’re using more adverbs. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Mixpanel

FEBRUARY 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.”

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Gainsight

DECEMBER 23, 2019

Of course, you wanna always push your employees as far as you can but you don’t wanna stretch them too thin. For SMB you want to have more of a one to many strategy. So, is there inbound coming in? While potentially if it’s a lightweight easy UGY may not require as much customer success help. Are you supporting them?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. And so I embarked on this self study course. And of course it totally works! Unsubscribe anytime. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118