Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. Tech was that number one place to be, so we started building our course catalog there.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. If you enjoy our conversation, check out more episodes of our podcast.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Ultimately, the decision on how much to budget for product development will be made somewhere in the finance department.

Research Software 110

Research Software User Testing Product Research UX 110

Mironov Consulting

FEBRUARY 6, 2020

This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Buying decisions are made quickly based on a few messages or touches. But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

AUGUST 1, 2019

I was interested in starting a company from scratch, and I had actually managed the corporate card at SoFi, as the VP of finance. As we’ve gotten bigger, we’ve had to broaden our product and broaden our messaging. That is the message, because if you’re tracking everything, it actually lets you try more things.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

NOVEMBER 5, 2019

And of course, a big thanks to all of our hosts on the Intercom sales team. We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Because you sent me an email, you called me, you sent me a text message. Finance needs to be aware of it.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139