Intercom, Inc.

AUGUST 13, 2020

Teams across Intercom use these kinds of views to see in real time the type of questions customers are asking during a product launch, common feature requests by product areas, and features driving negative or positive customer feedback. It not only scours inbound conversations for duplicates but examines replies to outbound messages as well.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Usersnap

FEBRUARY 14, 2023

By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 73

Research Software User Testing Outbound Marketing 73

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. What Is Customer Training? These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

NOVEMBER 7, 2019

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?” Challenges are really about, “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. Best practices for implementing it. Let’s get started. Conclusion.

Research Software 91

Research Software Engineering User Testing Marketing 91

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing? Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JUNE 22, 2022

Of course, the sooner in the product development process you manage to achieve that, the better. This category also includes emails or in-app messages which prompt the user to engage with the product – or re-engage with it, like in the Grammarly example below. Hubspot offers free inbound marketing training.

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

NextBigWhat

OCTOBER 30, 2020

Usually we pitch what we want, follow up 3-4 times more and then move on if we don’t hear anything positive. Customer lifetime value (LTV, CLTV, or CLV): The revenue generated from the average customer over the course of an average customer lifespan. They are often quiet, reserved, and even shy. Did he say No?:

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

FEBRUARY 4, 2022

This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Pragmatic Marketing

OCTOBER 11, 2019

And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Product Research 97

Mixpanel

FEBRUARY 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Of course, having clearly quantifiable indicators for your product-market fit will also help you and your team align on your progress.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. It flips where we came from, which is nice just from a company genetics perspective and messaging. Of course, in a certain way on a spreadsheet, that’s true. But more importantly it also happens to be real and true.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. John: Of course, now you’re over at MadKudu. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

APRIL 22, 2024

Slack populates empty spaces with in-app messages that drive action. Loom maximizes the customer’s lifetime value by triggering contextual upsell messages. Slack populates empty spaces with in-app messages that drive action Slack is a true self-serve product that guides users through in-app messages in empty spaces.

Feedback Software 92

Feedback Software Product Research Customer Experience Strategy 92

Userpilot

MARCH 29, 2024

You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. For instance, you can induce customers to share their positive experiences with your product on social media. This will enable you to tailor your messaging to their specific needs.

Branding 99

Branding Analytic Tools Feedback Software User Testing 99

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible. Source: Slack.

Feedback Software 83

Feedback Software User Testing Strategy Onboarding KPIs 83

Userpilot

JULY 12, 2021

Ahrefs also claims to have the most active crawler after Google, which of course, is debatable. One of the many useful features you’ll find is the ‘competitive positioning map’ that helps you understand how your website stacks up against your competitors. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. Failure modes. And this makes sense.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

JUNE 23, 2020

We love and use Intercom, of course, to support our customers via the Messenger. And then, of course, human support where you’re trying to really one on one resolve an issue with the right team member. Always a work in progress of course, but we’re pretty excited about it. Dee: Yeah. I can imagine you are.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Sending an empathetic, genuinely helpful message will require some careful consideration. Here are some steps we recommend taking: Make sure the message really counts.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Business of Software Conference

NOVEMBER 19, 2019

So this is me when I went to Disney with Greg who was 5 years old (he’s 16 now) and we just walked through the golden gates of Disneyland and of course as you know if you’ve been there as you walk down main street there’s a whole load of candy stores, temptations. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

DECEMBER 12, 2018

Demandbase enables companies to deliver personalized online ads to specific people at specific companies across the web while refining the message to try to convert them into customers. We use it for: Sending targeted messages to visitors on our website. So let’s say Joe works for Pfizer. Not to worry. And who doesn’t want that?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. And we decided to shut down the office for a week and say, “Everyone, take your normal vacation time, of course, but above and beyond that, we’re just going to take a break for a week.” Communication.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Brian Balfour

JUNE 20, 2017

If they ran each change as a different and separate variant, and none resulted in positive gains, it wouldn't disprove anything in their minds, and would instead just be a waste of an experiment. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118