Remove Course Remove Marketing Remove Support Training
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GDPR: Who Should be Your Data Protection Officer?

Mind the Product

A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. They will have worked with everyone in the organisation – the finance teams, customer support, marketing, tech, and growth. How Will GDPR Affect Your Customers?

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

In this article, we’ll look at various customer training tools available on the market. But before then, the features below are a must-have for any customer training software: Contextual in-app guidance. Multimedia content support. Training progress tracking and analytics. Supplemental live training options.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us.

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Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

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Creating a Product Launch Training Program

ProductPlan

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

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Correlation vs. Causation in Customer Success

Gainsight

And of course, the supposedly causal relationship that’s so accepted it’s almost never discussed: “Our sales target is going up, so obviously we need to hire more reps!”. CSM Is Like Marketing: CSM as a Sales Input. Marketers created a well-defined (though often debated!) The top performing IPOs all have great cultures.”.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.