Userpilot

MAY 19, 2021

However, if you break down who they were asking: High-growth bootstrapped companies spend 20% less on general and administrative costs while spending 25% more on marketing compared to low growth bootstrapped companies. SaaS Inbound Marketing. SaaS Outbound Marketing. With outbound marketing, you’re more proactive.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 148

Strategy Product Management Product Manager Management 148

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 67

Outbound Inbound Product Management Product Manager 67

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

SEPTEMBER 19, 2023

These types of funnels are usually targeted toward mid-market prospects or enterprise leads that require hands-on sales representatives to seal the deal. Top-down funnel Top-down funnels are usually built from a combination of outbound sales and account-based management. Cross-functional hinderance.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

FEBRUARY 4, 2022

Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. It also tells the target customers how your product differs from competitors and why they should choose it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JANUARY 26, 2024

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. Of course, your infrastructure costs might increase.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

BrainMates

SEPTEMBER 19, 2022

Within each product team there is a product manager, up to eight developers, quality assurance, and – where appropriate – a team-dedicated product designer. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. ” More on growth.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

MARCH 17, 2022

When people think about a product evangelist, they tend to think of someone who knows the product like the back of their hand, who sings its praises and leaves a trail of loyal fans anywhere they go. Someone whose job it is to create a cult surrounding a product. They’re not wrong, of course.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

Usersnap

FEBRUARY 14, 2023

If you’ve found that your niche in the SaaS industry is saturated by small-and-medium-sized businesses (SMBs), then perhaps offering a premium option with white glove service and additional frills is the best route for your company to fill the market gap. Will I focus more on inbound or outbound sales, or both equally?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

NextBigWhat

OCTOBER 30, 2020

Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. Great Customer Exp AND Great Margins.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Bain Public

NOVEMBER 4, 2018

Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). Why does the contribution of others play such a big part in the product process? It narrows the physical distance.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76