The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product Coalition

MARCH 19, 2021

What problems do they deal with and how does your product solve them? With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? Creating a brand guide is a great place to start.

Development 132

Development Product Research Research Software Technical Review 132

ProductPlan

JANUARY 5, 2023

Moreover, they must maintain a consistent overall business strategy and set goals. While some of this rapid recalibration is healthy—and might be heavily influenced by the Agile onion impact on planning —executive teams, board members, and investors take little comfort in a zig-zagging product plan.

Customer Experience 52

Customer Experience Roadmap Data Visualization Product launches 52

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product management is a role that’s responsible for the overall success of the product.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You have experience leading product launches, from crafting messaging to managing the launch tactics.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 97

Product Research User Testing Research Software Onboarding KPIs 97

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. designing screens, writing code, running tests).

User Testing 99

User Testing Feedback Software Research Software Product Research 99

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

Product Management 52

Product Management Product Manager Certifications User Testing 52

PMLesson's Ace the PM Interview

MARCH 3, 2022

Leadership and upper management will likely set the direction of the company and the products you're building. This means that as a new PM, you may not have much say in the strategy of the company. Product managers are trusted to follow through on the company's objectives and vision , even if they don't always agree.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

AUGUST 21, 2023

Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. What is product vision? Leadership.

User Testing 88

User Testing Research Software Feedback Software Product Research 88

Department of Product

OCTOBER 23, 2022

Example 2 – Slack Slack’s product principles include the perennial piece of product advice: don’t make me think. When to consider re-evaluating your product principles Here’s some ideas on potential triggers for re-evaluating your product principles: Strategic triggers – a major product strategy decision has been made (i.e.

Research Software 52

Research Software Product Research Product Management Product Manager 52

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

APRIL 29, 2021

In a sustainable way, without falling into the ‘build trap’ – churning out new features based on feature requests, diluting the product vision, and wasting your company’s resources. Contents: The Product Feature Death Cycle – What is It? want to improve your product adoption? Diluting your Product Vision.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

ProductPlan

AUGUST 23, 2022

But this just scratches the surface of the multitude of ways users will try using your team’s products. Despite these scenarios and use cases exceeding the initial product scope and vision, the rest of the world isn’t changing how it works just because your product strategy didn’t account for edge cases.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Account-based marketing (ABM) is a targeting strategy where businesses market and sell to accounts – different people at one company – rather than to individual prospects at many different companies. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. Users could of course listen to all of them inside of Spotify.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

OCTOBER 9, 2019

While Product Managers and Technical Program Managers often work closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets and ultimately, different strategies for interview prep. Goals Product Managers are expected to define the Product Vision.

Analytic Tools 75

Analytic Tools Reporting Tools Research Software Data Visualization 75

ProductPlan

DECEMBER 11, 2019

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. From Product Manager to Product Leader.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Usersnap

FEBRUARY 23, 2022

SaaS product management is the integral process and execution of bringing a company’s digital product line to market (e.g. “Go-To-Market”), The product life cycle requires research, strategy, internal company alignment, product development, and consistent product refinement. Product Development.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Hutwork

MAY 23, 2019

1—Clear Vision. Therefore, your product is set to survive more ups and downs than ever before. Yes, we are no longer living in the 20th-century, a rapidly evolving product is a reality of our time. Every vision needs clarity, plan correctly and you will have both. 2—The Why and the What of Product Roadmap Planning.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

ProductPlan

JUNE 15, 2021

Of course, the global pandemic didn’t do women in the workforce any favors. Salary Earnings for Women in Product. The organization’s vision is to ensure that “all people in product have equitable opportunities to build rewarding careers and shape the products of the future.” . 9x more likely to innovate.

Data Visualization 98

Data Visualization Reporting Tools Product Research Customer Experience 98

Userpilot

JUNE 9, 2021

That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Product Managers are a relatively new role. Product Marketing vs Product Management – key differences.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

JANUARY 12, 2022

These kinds of questions evaluate your ability to think and work through technical dependencies, product context, execution strategy, and impact on a team. For help answering these types of questions and to get help nailing your interview, check out our Technical Program Management Interview Course here. Let's take a look!

Technical Review 52

Technical Review Feedback Software Onboarding KPIs Software Review 52

PMLesson's Ace the PM Interview

JULY 13, 2020

Even if you answered no to all of these, taking a certified course may be worthwhile. No course is going to be a substitute for experience. Their Product Owner/Product Manager certification (POPM) is something of a two-for-one: you’ll learn basic product management skills as well as the latest principles for Lean enterprises.

Certifications 52

Certifications User Testing Data Visualization Feedback Software 52

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

ProductPlan

FEBRUARY 14, 2023

It also makes them feel like their input and feedback are more valued while expediting the resolution of time-sensitive issues, such as product launches. When you’re working remotely, that means meeting team members and other stakeholders where they are by using the communication forums and methods those folks prefer.

Feedback Software 59

Feedback Software Reporting Tools Crowdsource Customer Experience 59

Mind the Product

OCTOBER 17, 2019

Their friendship has continued to flourish, over a love of food and of course, delicious traditional Bengali dishes. Next we set a vision as a team, and defined what success would look like, to give clarity to everyone involved. What a great idea! How could we use cooking to connect older and younger generations? Our aspirational goal?

User Testing 78

User Testing Research Software Feedback Software Product Research 78

The Product Coalition

FEBRUARY 5, 2019

In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. You can also take a look at his Eugene’s Twitter profile if you want a shorter, up-to-date window into his vision of the current product scene. Check out her Medium profile ! Lewis holds a B.S.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

UX Studio

JUNE 30, 2023

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

PMLesson's Ace the PM Interview

FEBRUARY 11, 2019

Both companies had a strong long term vision of where they wanted to go and stayed obsessively focused on it. That means being able to rally people around your vision of the future. Think of the vision as the product you need everyone to buy (into). That was the same month I started my first PM job.

Research Software 40

Research Software Weak Development Team Product Research User Testing 40

Sequent Learning

SEPTEMBER 11, 2018

Some believe strongly this is a true representation while others believe it is flawed because the product manager doesn’t have the same level of authority as a CEO. A good product manager, like a CEO, has a high-level of business acumen, leads and influences others, and is adept at communicating both a vision and an executable plan.

Workshop 40

Workshop Research Software User Testing Product Research 40

DISQO

FEBRUARY 27, 2015

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. Designing an MVE requires far less time and money. Simplify coordination with engineers.

Customer Experience 40

Customer Experience Product Research User Testing Software Review 40

DISQO

FEBRUARY 27, 2015

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. Designing an MVE requires far less time and money. Simplify coordination with engineers.

Customer Experience 40

Customer Experience Product Research User Testing Software Review 40