The Product Coalition

SEPTEMBER 4, 2023

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. That, of course, is going to be easier said than done most of the time. Be bold and get creative.

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Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous.

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svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. Strong technology people are drawn to an inspiring vision; they want to work on something meaningful.

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The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? How I defined product strategy would define my professional career. No choices = no product strategy.

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UX Planet

MARCH 31, 2024

That’s why UX strategy is a crucial skill any seasoned UX professional should master. What is UX strategy UX strategy is a plan of action that allows the organization to reach a higher state of user experience over a certain period of time. Product strategy strategy guides how to achieve target condition over time.

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BrainMates

JULY 10, 2023

Your Vision is Your Product By MARTIN NORTH We spend our lives surrounded by products, and for those of us who have followed the path to managing and developing them, we use the label “product” to define what we do, and even who we are. When Brainmates partners with a new organisation, we like to begin by understanding their Product Vision.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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Roman Pichler

APRIL 4, 2023

For example, ensure that the individual’s role and responsibilities are clear; help the person grow as a product professional, be it by coaching and mentoring them or by encouraging them to attend training courses; offer clear and helpful feedback and hold them accountable for meeting agreed goals. Second, develop the product management team.

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The Product Manager Coach Blog

SEPTEMBER 19, 2023

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever. Shopify : “To make commerce better for everyone.”

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Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

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The Product Coalition

JUNE 14, 2020

It’ll describe some points divided as follows: Setting the product vision Getting people onboard (stakeholder management) to make it happen How to talk with other areas to get to this vision Why is setting a Product Vision important? Alice Product Manager”- Without Product Vision, any direction will be taken.

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Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? She does some course correction here and there. The vision is flight level one for me. It is hard to do true research for a product vision.

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The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a vision. It’s not a set of goals.

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Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

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People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

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People-First Product Leadership

NOVEMBER 10, 2023

Instead let’s dive into the how-to’s of creating an effective strategy stack. Today I am going to cover Part 1 of how to create a strategy stack for your organization and product team. The focus will be on the Mission, North Star and Vision. In Part 2 , we’ll cover the Organization’s Strategy and Goals.

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Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

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Product Management University

OCTOBER 3, 2023

Allison Maddock , Chief Product Officer at CSI responsible for 7 major product lines, Scott Craig , SVP of Strategy & Product at SoftDocs, and John Mansour , President of Product Management University, will discuss the ripple effects, good and bad, of having or not having a strong product vision and strategy (the destination) to drive your roadmaps (..)

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Roman Pichler

MARCH 9, 2021

Some view it as the product vision , others equate it to the product’s value proposition. I find, however, that a product goal is best used to describe a specific and measurable benefit or outcome a product should create in the course of the next two to six months. Figure 1: The Product Goal in Context. Figure 2: Sample Goals.

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Product Culture

AUGUST 10, 2022

What's missing: strategy, vision. They keep organizations on course toward a destination. You will receive an email asking you to confirm your subscription. Smart roadmaps focus on value, embrace learning, rally the organization, and get customers to buy in. See Chapter 1 of Product Roadmaps Relaunched. Tell me a story.

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Mind the Product

OCTOBER 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. By the end, it covered most the stuff you’d expect to find on something like a Product Vision Board from the market and customer needs to internal objectives and product requirements.

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Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. Of course, knowing exactly where to invest your resources starts with having the right data at your fingertips. Get funnel vision.

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Folding Burritos

DECEMBER 4, 2019

Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. In other words, the strategy should define how important each goal is, relative to others. A simple representation for our product strategy.

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Product Management University

MARCH 15, 2023

What you don’t need to worry about is defining the product vision, creating the strategic roadmap, determining market need and financial viability, etc. The Market-Facing Perspective The practice director is responsible for establishing the vision and strategic direction for the products that support their customer functions.

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Product Talk

DECEMBER 6, 2023

How does an opportunity solution tree connect with a product vision? We have several courses designed to help you do each of these steps. We cover how to choose an outcome for Step 1 in our Defining Outcomes course. We cover how to collect these stories in our Continuous Interviewing course. How do you find opportunities?

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Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

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Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

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ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” Of course, product managers say ‘no” all the time, but it’s usually to bad ideas or things requiring resources that are simply unavailable.

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Sachin Rekhi

SEPTEMBER 28, 2023

I joined Reforge recently to give a talk about a new process I developed, called 4D Roadmaps, that leverages 4 distinct lenses to develop your roadmap, including a strategy lens, vision lens, customers lens, and business lens. Join us for the upcoming cohort starting Oct 4th. Learn more here.

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Usersnap

OCTOBER 22, 2023

Pack your bags as we introduce you to tools like Intercom and Usersnap that helped pave the path to a holistic approach when it comes to the best customer engagement marketing strategy. Choose between customer support or customer success strategies below ? 5 essential customer engagement strategies for customer support 1.

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Product Innovation Educators

MAY 22, 2023

As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. Summary of some concepts discussed for product managers [2:36] What problems have you ran into related to aligning business strategy and product work? It’s evolving so fast.

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ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Roman Pichler

APRIL 13, 2021

It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.

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Roman Pichler

JANUARY 11, 2022

I’ve chosen quarters in the sample roadmap above, but you can use shorter time frames, of course, if you can meet your learning goals more quickly. For the first two quarters, the area is strategy; for the last two, it is leadership. The third row contains the most important information. It lists the learning goals you want to achieve.

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Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix faced a decision: stay the course with DVD rentals and compete with the likes of Blockbuster… or pivot to something new. What is a pivot strategy? Types of pivot strategies.

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The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

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