Remove CTO Remove Development Remove Leadership Remove Product Marketing
article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. There are four main types of user personas used in the product development world.

B2B 130
article thumbnail

Reflections on leadership, culture, & growth | Kieran O’Neill | BoS Online Europe 2020

Business of Software Conference

Kieran’s focus at Thread is to drive the growth of the business and keep developing – not maintaining – the company culture. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. million customers before being acquired in 2012.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

article thumbnail

Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.

article thumbnail

SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Disruptive products are low priced and high volume. The products are easy to use and provide immediate results for customers. The competition components are beyond technology.

article thumbnail

BoS FAQ: What is the best BoS talk ever given and why?

Business of Software Conference

Here’s a few that stand out in different ways but this is by no means a ranked list… Product, marketing, strategy, operations and company growth. Kathy Sierra, Serious Pony: Building a minimum badass user A completely different way of thinking about your product and your users. Common Characteristics.

CTO 52
article thumbnail

How we stay close to customers to create better user personas at Mixpanel

Mixpanel

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. Here are a few ways we do it.