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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Let’s g(r)o(w)! ?

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. That question has been on Will Larson ‘s mind for a long time.

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User Experience Design Tactics for Product Managers

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. And when you’re building an analytics tool for everyone , persona work is nuanced. That’s our situation here at Mixpanel. Here are a few ways we do it.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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Introvert's Secret Weapon for Commanding a Room (And Turning Conflict into Growth)

People-First Product Leadership

As Johnny Miller of Nervous System Mastery says, you design your environment — and then your environment designs you in return. Dharmesh Shah, the co-founder/CTO of Hubspot shared on Lenny’s podcast , company culture is a product. Avoiding conflict creates conflict debt, similar to product debt.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?