Customer Communications Customer Feedback Product Strategy Vision 
The Product Coalition
DECEMBER 11, 2023
In part two of this summary, I am moving to talk about strategy and leadership insights. As these are topics close to my heart, I had a lot to say — so here are my thoughts backed by SVPG’s insights on these topics. Some of the insights in this part of the summary have come from the stories and thoughts shared by the partners.
Userpilot
JUNE 30, 2022
While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. So, how can you determine customer fit and get the right user feedback to ensure customer success? What is customer fit?
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ProductPlan
OCTOBER 11, 2022
The product owner’s role. The product owner role was born in Agile scrum , a process initially created to deliver software more quickly by giving the product development team more autonomy in exchange for frequent releases that increase customer value. Represent the voice of the customer.
ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.
Mind the Product
MAY 22, 2017
As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback. They want you to know exactly what to take to market, they want customers to know exactly what they’re getting and they don’t want any surprises along the way.
ProductPlan
JUNE 1, 2023
But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature factory. Where are product teams getting their feature ideas?
Intercom, Inc.
FEBRUARY 11, 2021
There’s a delicate balance any product strategy needs to master: On the one hand, to build a successful business, you need to design features that set your company apart — your core of innovation. On the other, no customer will sign up for a product if there isn’t a solid foundation on which to innovate on.
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