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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

A message strategy guides your communications. It aligns every message with your customer’s needs. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

According to our 2023 State of Product Management Report , customer feature requests are still the top source of actionable product ideas, but that’s only the case for 35% of respondents. When product investments don’t meet expectations, the blame gets spread around. But most of your customers probably aren’t product managers.

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Digital Customer Experience: How to Thrive in 2022

UX Studio

Best Practices for Improving Digital Customer Experience. What is Digital Customer Experience? Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. People fall in love with the experience , not the technology behind it. Increased retention

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

Userpilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Tools that help identify customer pain points: NPS surveys with open-ended questions.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Discarding ideas with low customer or business value when it is the cheapest to do so, in order to focus on the ideas with the highest in-market viability and for the business.