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In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan lives in Manhattan and in his spare time likes to play soccer. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.
The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions.
Transforming userexperience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve userexperience in the car-as-a-service automobile marketplace. Car Preferences: Customers range from highly specific to completely flexible.
At the company level, the mission and vision is typically articulated by the founders/CEO and tends to be durable over time. Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and duediligence is done to inform the strategy selection process.
This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How Rumi Cosmetiques Boosted UserExperience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing userexperience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customerexperience globally without adding a ton of headcount? Benefits of multilingual customer support. SaaS customers are more loyal to products that provide native language support.
It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.
He also wrote my 9th most popular post of all time ( Become a more technical product manager ). ” “Make it so holding down the space bar has a timer to shoot a 2nd time.” As a result, these tools are best used for very simple one-time prototypes—which sometimes is enough to get the job done.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1]
It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. But this only works if the product and market are stable and experience little change. For digital products, this is hardly ever the case in my experience.
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. . My advice in this article may not stand the test of time.
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Second, expectations are rising for consumer-grade experiences. Third, the lines between sales, marketing, product, and support are blurring.
The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? And just because APIs are slightly more technical products, that doesnt mean that you cant apply discovery to them.
While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. 1-on-1 Support spanning personalized mentorship and resume reviews (available at higher tiers). Soft skills. Exclusive deep dives like this one on strategic influence.
But what if the real differentiator isnt having the answers… its knowing what to ask? In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes. 1-on-1 Support spanning personalized mentorship and resume reviews (available at higher tiers).
They kept their model away from traditional sales-led growth through product innovation, customerexperience and still managed to be best-in-class. Away from these sales pitches, freemium or trial version makes the user hooked to product, onboard themselves that push them to upgrade the subscription.
Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
In this digital-first world, understanding your customers’ experiences is more crucial than ever. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible. In fact, when we asked our customers, “What makes Alchemer special?”,
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
Hold Regular Product Strategy Reviews. But as the strategy will change, I recommend that you review and adjust it at least once per quarter—as a rule of thumb. Make sure that you block the necessary time for product strategy reviews in your calendar. Use Collaborative Workshops to Review and Adapt the Strategy.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
In 2025, customers wont just buy productstheyll choose the ones they trust. With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. The biggest threats to customer trust in 2025and how to avoid them.
Having a valid strategy and actionable roadmap available at all times requires two complementing strategizing approaches, a timeboxed and continuous one, as I explain below. This is best done as part of a dedicated product discovery period that also investigates crucial userexperience and architecture risks.
Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.
Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. That time is over. Study after study shows how important a great customerexperience is to today’s consumers.
How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.
It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. Introduction In the world of product management and innovation, market research is like a compass.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
No matter how good your original product is, you will likely decide to redesign it at some point in time. It recommended to focus on two important points: Purpose: Clearly state the purpose of the redesignwhy the business should invest time and money in it and what it will help the business achieve. UX audit checklist prepared by Maze.
Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. Make customer handoffs invisible.
First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. It was clear we weren’t delivering a product customers loved. It’s too bad I didn’t have first principles to draw on at the time.
It means you want analytics, possible monetisation, a developer portal, customer support options, authentication and control. Ideally, you also want a way to manage your APIs without distracting valuable engineering effort. You need it invested in your differentiators and value creators.
Like any company, we want to create new and better products that solve important customer problems – but how do our values of moving fast and starting small foster a culture of innovation? Some great product companies believe in making things 5-10% better each time through small innovative ideas. Below is my answer for our team.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
Let's differentiate between the strategic and the tactical. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. Product strategy, to define the value the products offer to the product's users/customers.
your users want to just tell your app what they want and have your app deliver on the request. And since switching costs are near-zero, if your app doesn’t make it easy for them to get what they want, your users will leave you for another one. and derive enough structure for a machine to know what to do with.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligenteffort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
88% of product managers feel stressed often or all the time. 52% of product managers time is spent on unplanned activities. 56% of product managers feel their team lacks necessary skills or experience. The New York Times found it took 12–18 months for engagement to rebound after layoffs. What are the alternatives?
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