The Product Coalition

FEBRUARY 25, 2024

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. Mobile interaction and response rate benchmarks. Mobile survey benchmarks.

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Product Research User Testing Customer Feedback Data Visualization 264

The Accidental Product Manager

SEPTEMBER 18, 2023

Getting customers is hard, keeping them is even harder Image Credit: Stock Catalog There’s no question that streaming services are very hot right now. Sure would be good to be a product manager for one of them. Sure would be good to be a product manager for one of them. What’s going on here?

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Customer Experience Product Research Product Management Product Manager 73

Userpilot

NOVEMBER 17, 2022

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding.

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User Testing Customer Experience Feedback Software Customer Feedback 98

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. And how is it an extension of your marketing team? And how is it an extension of your marketing team?

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Feedback Software Analytic Tools User Testing Customer Experience 97

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

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Feedback Software Research Software User Testing Customer Feedback 98

The Product Coalition

FEBRUARY 19, 2023

In Product Management, user friction is not always a bad thing. We often obsess over reducing friction for users. In recent years, the product management community has placed a great deal of emphasis on reducing friction for users. But have you considered introducing friction by design?

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Reporting Tools Customer Experience Healthcare Entertainment 131

Alchemer Mobile

DECEMBER 22, 2020

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Product Management University

APRIL 10, 2018

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. As a bona fide road warrior, I spend more than my fair share of time in hotels. Google maps is the winner every time! Hotel Wi-Fi.

Customer Experience 113

Customer Experience Customer Feedback Travel Entertainment 113

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Ben Johnson: Awesome.

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Feedback Software Research Software User Testing Customer Experience 147

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. At the end of a long day, many people like to go home and spend the evening losing themselves in playing video games on their home entertainment systems. How can game product managers be successful doing this?

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Product Management Product Manager Systems Review Technical Review 123

Mind the Product

JUNE 25, 2019

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Customer Experience 124

Customer Experience Product Research User Testing Entertainment 124

Mind the Product

JULY 9, 2019

He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? Quote of the Episode.

Product Research 140

Product Research Customer Experience User Testing Entertainment 140

Alchemer Mobile

MARCH 16, 2021

Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Accidental Product Manager

APRIL 24, 2023

Las Vegas product managers had a problem when the pandemic hit Image Credit: Mathieu Lebreton Generally speaking, being a product manager who is in charge of getting people to go out to Las Vegas and spend their money is not all that hard of a job. However, this past year, the unexpected made it seem less alluring to customers.

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Marketing Travel Advertising Entertainment 65

Mind the Product

AUGUST 11, 2017

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0. Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons.

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Product Management Product Manager Entertainment Customer Experience 216

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. The answer is ‘No’. Not ‘sell, sell, sell!’

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User Testing Marketing Research Software Entertainment 105

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

Amplitude

AUGUST 17, 2020

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. With this process, you’re able to create marketing campaigns with more precision and add a personal touch.

Customer Experience 52

Customer Experience User Testing User Friction Analytic Tools 52

ProductPlan

MAY 5, 2022

Your product team has limited time and resources, and you can’t accomplish every initiative on your product development wish list. Common examples include: Targeting new user personas. Capitalizing on trends in the market to be the first to offer new capabilities. Your team can build, release, and market a product.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Product Innovation Educators

JULY 24, 2023

How product managers can create a portfolio and manage innovation Today we are talking about portfolio management—creating a portfolio, adjusting it, selecting projects for it, and managing innovation. Our guest is Gareth Bradley, Director of Product Management at Planview. There are two worlds.

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Automotive Data Visualization Entertainment Management 98

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. He finally landed a job as Producer at a product agency, the equivalent of a product manager at a traditional product company.

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Research Software Analytic Tools Product Management Product Manager 157

The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans. What is A “Superfan”?

Product Management 65

Product Management Product Manager Management Management 65

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? We have some great mental models in product management. Yet in my experience many product managers don’t know that a value proposition has a specific structure.

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Product Management Product Manager Product Research User Testing 275

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. At the time, watching TV shows or movies online involved waiting for lengthy downloads and dealing with frequent lag from slow internet speeds. The market is changing. Customers are unhappy.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

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Product Research Customer Experience Entertainment Consulting 111

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. The product managers at Jeep believe that software is the core of their product.

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Product Management Product Manager Artificial Inteligence Software Engineering 73

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software 102

Feedback Software Customer Experience Product Research Technical Review 102

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. “The Inevitable” by Kevin Kelly.

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

DECEMBER 6, 2023

What does it have to do with product management or product design? The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Product dogfooding enables organizations to shorten the feedback loop by testing their products for bugs and usability issues before releasing them to the users.

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Mind the Product

MARCH 31, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). It might have implications for how that product is positioned in the market. Remote working.

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Customer Experience Product Research Feedback Software Data Visualization 121

Roman Pichler

NOVEMBER 12, 2019

Product management and development were located at separate sites in different countries. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan. To Collocate or Not.

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Weak Development Team Customer Experience Technical Review Product Research 191

Roman Pichler

NOVEMBER 12, 2019

Product management and development were located at separate sites in different countries. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan. To Collocate or Not.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this. These product managers have big dreams.

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Download Product Management Product Manager Automotive 73

Intercom, Inc.

APRIL 5, 2018

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99