freshtrax

AUGUST 21, 2023

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

Entertainment 52

Entertainment User Testing Customer Experience Data Visualization 52

Alchemer Mobile

NOVEMBER 16, 2021

You’ve made your app, it’s completely functional, easy to understand, and you believe it has a real place in the market. Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. Paid mobile app marketing. Quick app downloads stats.

Download 246

Download Feedback Software Reporting Tools Customer Experience 246

The Product Coalition

FEBRUARY 25, 2024

Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix. From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics.

Analytic Tools 103

Analytic Tools Entertainment Customer Experience Data Visualization 103

Intercom, Inc.

JULY 9, 2019

Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. The customer decides to buy the product. Digital businesses change how customers buy.

Customer Experience 196

Customer Experience Entertainment Product Research Differentiation 196

Product Talk

JULY 6, 2022

Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway? Nobody wants to hire somebody without experience. Nobody wants to hire somebody without experience.

Customer Experience 191

Customer Experience Product Research Entertainment Data Visualization 191

Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. Mobile interaction and response rate benchmarks. Mobile survey benchmarks.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Product Talk

MARCH 11, 2020

Product research needs to be timely, actionable, and believable for a product team to act upon it. Product research needs to be timely, actionable, and believable for a product team to act upon it. It’s difficult for third-party research to be timely, actionable, and believable for the product team. Still have doubts?

User Testing 190

User Testing Customer Feedback Customer Experience Product Research 190

Userpilot

NOVEMBER 8, 2022

Customer engagement technology amplifies manual efforts and helps companies serve users faster. Your customers are already enjoying the benefits of tech-driven engagement from other brands and will naturally expect the same from you. Read on to learn more about using technology to drive customer engagement and retention.

Analytic Tools 98

Analytic Tools Feedback Software Customer Communications Customer Experience 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 97

Product Marketing Marketing Research Software Feedback Software 97

Product Talk

APRIL 6, 2022

If you’re serious about continuous discovery, one of the most important steps you can take is committing to weekly (at a minimum) touch points with your customers. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. Question: What are the best customer interview questions to ask?

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User Testing Customer Experience Product Research Customer Feedback 243

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

The Product Coalition

APRIL 18, 2022

Netflix's Attempt at Increasing User Engagement Short - form content is the next big thing in entertainment Photo by CardMapr on Unsplash The recent rise of short-form content has been nothing less than mind-boggling. People are on Fast Laughs because they don’t have time or the patience to commit to a longer piece of content.

User Testing 121

User Testing Customer Experience Research Software Entertainment 121

Userpilot

NOVEMBER 17, 2022

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding. Book the demo!

User Testing 95

User Testing Customer Experience Feedback Software Customer Feedback 95

The Product Coalition

FEBRUARY 21, 2023

Others would rather collaborate, opting for commercial partnerships to jumpstart new user acquisitions. It’s no wonder so many companies price themselves out of the market. These two components will serve as the starting point for your product monetization efforts, and then you can begin looking for ways to improve.

User Testing 124

User Testing Customer Experience Product Research Research Software 124

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use welcome screens to drive users to the Aha!

Feedback Software 96

Feedback Software Research Software User Testing Customer Feedback 96

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. Here’s why: a good engagement loop creates excitement and motivation that keep customers returning to your product. And how is it an extension of your marketing team? And how is it an extension of your marketing team?

Feedback Software 91

Feedback Software Analytic Tools User Testing Customer Experience 91

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Product Management University

APRIL 10, 2018

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. As a bona fide road warrior, I spend more than my fair share of time in hotels. Google maps is the winner every time! Hotel Wi-Fi.

Customer Experience 113

Customer Experience Customer Feedback Travel Entertainment 113

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Amplitude

DECEMBER 4, 2020

Modern digital experiences aren’t straight paths from A to B. While these touchpoints are no longer linear, it doesn’t mean we can’t break behavior into key phases of the user journey, such as acquisition and retention. Fortunately, customer analytics software can help uncover these different inflection points and phases.

Analytic Tools 64

Analytic Tools Data Visualization Customer Experience Weak Development Team 64

Amplitude

JUNE 23, 2020

Yet companies still tend to spend six to seven times more on new customer acquisition than keeping existing customers coming back. And the best way to improve your retention rate is to build amazing customer experiences. Your critical event is an action a user takes that tells you they are retained.

Customer Experience 87

Customer Experience Data Visualization Customer Feedback User Testing 87

Imaginary Cloud - Design

JANUARY 14, 2021

It goes from the stories we used to listen to as kids to the regular ones of our daily lives either in marketing, Saturday night dinners with friends, or even our work environment. In this article, we will navigate through storytelling strategies and learn how it can improve the user experience. Stay tuned! billion websites.

Customer Experience 76

Customer Experience User Experience User Testing Research Software 76

Userpilot

MARCH 10, 2022

Do you know that even a 5% increase in user retention can boost your profits by 25-125%? Since SaaS businesses are subscription-based models, most of the revenue comes from repeat purchases, i.e., user retention. Thus, improving user retention can help you boost revenue growth. What is user retention in SaaS?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Alchemer Mobile

DECEMBER 22, 2020

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

The Product Coalition

FEBRUARY 19, 2023

In Product Management, user friction is not always a bad thing. We often obsess over reducing friction for users. In recent years, the product management community has placed a great deal of emphasis on reducing friction for users. But have you considered introducing friction by design?

Reporting Tools 135

Reporting Tools Customer Experience Healthcare Entertainment 135

Alchemer Mobile

MARCH 16, 2021

Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

UX Planet

FEBRUARY 13, 2024

TikTok , the most downloaded app of all time, broke a lot of design rules. Or at least — it's true most of the time based on their reputation. Just like users influence the products they use based on user research and user-centered design. Its concept, however, originates from musical.ly Just like housing.

Research Software 67

Research Software Customer Experience User Testing Systems Review 67

Indicative

OCTOBER 8, 2020

gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . For a gaming company, the users are gamers.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Alchemer Mobile

NOVEMBER 25, 2019

How do you know what your customers need and want? In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

The Accidental Product Manager

OCTOBER 30, 2023

There is a big bet going on right now that really smart people are going to be able to create a digital world that we’ll all be able to put on headsets and drop into at any time. Because these platforms are still nascent and building out their features, it might be some time until any real successes occur.

User Testing 138

User Testing Product Management Product Manager Entertainment 138

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 97

Feedback Software Analytic Tools Reporting Tools Data Visualization 97

Mind the Product

JUNE 25, 2019

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.

Customer Experience 128

Customer Experience Product Research User Testing Entertainment 128

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Creative Message To be strong in the market is to be present with a message of good faith. The answer is ‘No’. Not ‘sell, sell, sell!’

User Testing 107

User Testing Marketing Research Software Entertainment 107

Mind the Product

JULY 9, 2019

He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it. The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. What is product/market fit? Quote of the Episode.

Product Research 144

Product Research Customer Experience User Testing Entertainment 144

Amplitude

AUGUST 17, 2020

Your marketing campaigns and your product are the tools to building strong customer relationships at scale. Your audience has different needs and preferences, so you don’t want to send them all the same marketing campaign. With this process, you’re able to create marketing campaigns with more precision and add a personal touch.

Customer Experience 52

Customer Experience User Testing User Friction Analytic Tools 52

The Accidental Product Manager

APRIL 24, 2023

They were going to need to make some changes in order to get their customers to come back. However, this past year, the unexpected made it seem less alluring to customers. Las Vegas product managers, meanwhile, have spent much of this year trying to strike the right tone at the right time. What could they do?

Marketing 65

Marketing Travel Advertising Entertainment 65