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When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. This information empowers teams across your company to make informed decisions based on customerexperiences and perceptions. Don’t worry, we’ve got you.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
a time for reflection, community, and gratitude—values that resonate deeply with the dynamics of product management. The pressure to deliver on time and within scope can sometimes lead to strained relationships or a focus solely on the end goal. It is Thanksgiving season here in the U.S.,
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To deliver high-quality online courses we were patching together several different tools to create a good student experience. Others assumed their users were all experienced developers. Some of the challenges that I encountered had nothing to do with my experience level and were simply inexcusable. This got me curious.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. As Tom put it: Clarity beats polish every time.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas? Good personas open the door to following a user-centric product development strategy.
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
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For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.
Understanding your main objective helps tailor the approach to user behavior analysis. Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? Effective behavioral segmentation allows for timely and relevant user communication.
Despite her years of experience, Jane realized something critical: even seasoned PMs need a plan to establish credibility in a new environment. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. But within a month, she felt like she was treading water.
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Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the userexperience. Session recordings are digital recordings of user interactions with a website or app. However, session replay analytics tools don’t record users’ screens.
They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. One swipe, and your user is back in the app. Your app users have rhythms.
Many companies invest heavily in acquiring new customers, yet still struggle with growth. Customers leave as fast as new ones come in. We’re everywhere at once – crafting product vision , digging into customer research, and somehow keeping engineering, marketing, and sales teams all moving in the same direction.
What’s your biggest challenge with new user activation? A solid customer lifecycle strategy starts with a strong onboarding experience. Getting users to their “aha!” Guiding different user segments effectively. Understanding where new users get stuck. What are the customer lifecycle stages?
Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Did the user discover a core feature? In this post, Ill break down 8 strategies that move the needle, with real examples from apps that have figured it out. Example: Lifesum Lifesum does this exceptionally well.
When millions of conversations flow through your platform daily, reliability isn’t just a technical metric – it’s the foundation of customer trust. These metrics cut through the noise of complex monitoring dashboards and provide immediate clarity on customer impact. We act immediately. Think of it as a pulse check.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Trust me when I say I understand the time crunch. Its like your one-on-one.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.
Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? Manual email campaigns (e.g.,
User engagement metrics measure how actively and effectively users interact with a platform, product, or service. These metrics help businesses evaluate user interest, satisfaction, and retention. This article explores key user engagement metrics and offers practical tips for improving themetrics. Image by gainsight.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs.
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Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Throughout his more than 10-year career, Tal has actively chosen to stay an IC and, over that time, has honed a set of productivity practices that give him tremendous leverage and impact—beyond what many traditionally believe ICs can achieve. In other words, he’s become a “super-IC.” With everyone watching.
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Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences. It connects the product to desired customer outcomes and pain points and builds excitement across the organization. A great demo tells a story that resonates.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
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According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. A mobile app conversion rate (CVR) tracks the percentage of your app's users who took a desired action, such as: Downloading your app. Subscribing to your product ( converting from a trial user ).
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