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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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What Is Feature Usage Rate and How to Measure It

Userpilot

Tracking product analytics , such as feature usage, is useful for understanding feature adoption and user engagement. Plus, it also helps gain valuable insights on how to enhance the customer experience and improve user retention. Use data visualizations to easily identify trends.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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How Does User Behavior Analytics Work in SaaS

Userpilot

User behavior analytics helps you understand how users engage with your SaaS. By digging into the user flow data, you can spot friction points and identify improvements to enhance the user experience. In this article, we answer the question: how does user behavior analytics work? Reduce customer churn.

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5 Essential Types of Product Metrics to Track For SaaS [+ Metric Lists]

Userpilot

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie.

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How to Use Data Analytics to Improve Customer Experience

Userpilot

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors.