The Product Guy

APRIL 9, 2025

But what if the real differentiator isnt having the answers… its knowing what to ask? In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes. So, how do strategic PMs use inquiry to drive alignment, insight, and innovation?

Strategy 150

Strategy Customer Feedback Differentiation Roadmap 150

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

UX Planet

DECEMBER 6, 2024

Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Prompt samples based on real Data on how customers source for cars in rental marketplaces.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Lenny Rachitsky

JANUARY 7, 2025

He also wrote my 9th most popular post of all time ( Become a more technical product manager ). IDEs) that help you write code with the help of AI Let’s review the most popular tools in each category to see what they can do and what we can build. Its differentiation comes from its integrations with other popular tools.

Feedback Software 142

Feedback Software Data Visualization ChatGPT Software Review 142

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

UX Planet

JUNE 9, 2025

From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.)

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Yet, conversion woes werent just about technical glitches.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Product Talk

MAY 14, 2025

The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? And just because APIs are slightly more technical products, that doesnt mean that you cant apply discovery to them.

Product Research 134

Product Research User Testing Technical Review Systems Review 134

Product Innovation Educators

SEPTEMBER 2, 2024

It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

The Product Coalition

NOVEMBER 12, 2024

First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. It was clear we weren’t delivering a product customers loved. Guided by fundamentals and first principles — Tesla transformed the trajectory of automotive technology.

Roadmap 110

Roadmap Automotive Product Research Feedback Software 110

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. . Tweet This So I want to take some time to review why we do discovery.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. Product strategy, to define the value the products offer to the product's users/customers.

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Intercom, Inc.

JUNE 8, 2021

Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Business of Software Conference

JUNE 18, 2025

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. AI Is Not a Differentiator April made it clear: saying you use AI doesn’t set you apart anymore.

Positioning 59

Positioning Technical Review Data Visualization Software Review 59

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. Make customer handoffs invisible.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

UX Planet

MARCH 9, 2025

This can include user research and discovery, heuristic evaluation, and results of usability testing. Pain points : If youre going to redo the functional logic of your product, you should definitely add customer pain points. Pain points introduce friction in user experience and reduce the comfort of interaction.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

Roman Pichler

OCTOBER 2, 2018

This is best done as part of a dedicated product discovery period that also investigates crucial user experience and architecture risks. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue. Continuous Strategizing.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

People-First Product Leadership

OCTOBER 22, 2024

Insights from Productized offer a glimpse into what will distinguish leaders and organizations in the future. Moving beyond the outdated 'mini-CEO' product mindset and embracing the sharing of knowledge and insight. That’s the power of the new AI-native tech stack. What are the alternatives? Sound familiar? Big transition?

Technical Review 59

Technical Review Data Visualization User Testing Customer Feedback 59

Product Management Lessons from the Trenches

DECEMBER 17, 2018

your users want to just tell your app what they want and have your app deliver on the request. And since switching costs are near-zero, if your app doesn’t make it easy for them to get what they want, your users will leave you for another one. and derive enough structure for a machine to know what to do with.

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. How To Attract User Research Prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

The Product Guy

APRIL 4, 2017

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Jonathan Berg Director of Product Management, Schoology.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Alchemer Mobile

JUNE 15, 2024

It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. Right now, enterprise companies are thinking about how they can scale proven use cases with less technical knowledge to drive business goals.

Customer Experience 100

Customer Experience Artificial Inteligence Data Visualization User Testing 100

Roman Pichler

AUGUST 15, 2023

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Userpilot

MARCH 31, 2023

TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

MAY 15, 2017

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Jonathan Berg Director of Product Management, Schoology.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. I also worked with numerous tech startups and even built and run companies myself. It’s pretty simple.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Mind the Product

FEBRUARY 7, 2020

What do my end users really want to see? This will prioritize continuous feedback on the feature that brings the greatest business value to your company. Quality code, pleasing design, and a slick user interface of your software are equivalent to delicious food, inviting decorations, and seamless hosting.

User Testing 202

User Testing Customer Experience Software Review Feedback Software 202

Usersnap

DECEMBER 18, 2024

It keeps users in the loop, builds trust, and makes your teams life so much easier. Lets turn those product updates into something users look forward to. Its not just about listing updatesits about giving users exactly what they need in a way thats clear, engaging, and valuable. Speak your users languageno jargon, no fluff.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

The Product Coalition

AUGUST 24, 2021

Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. Investment banking firms, substantially benefiting from initial public offerings (IPO), strongly encouraged investments into the technology sector. Startup funding was relatively easy to raise.

User Testing 158

User Testing Development Customer Experience Product Research 158

Userpilot

AUGUST 14, 2024

It features known and respected speakers from the SaaS industry who share insights, strategies, and best practices to help product teams build and grow successful products. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105