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Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
Its nearly impossible to improve a design without feedback from others. Its no surprise that design critique is one of the most valuable and common exercises product teams practice when building new products. Instead, its about determining whether a design meets its objectivesfor users and the business.
Teeba shared how she applied continuous discovery ideas and frameworks to her job search. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” I made sure to think about both the end customer experience and the tax expert experience,” says Teeba.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I did classic web development before there were frameworks back in the ’90s. What I saw was they were talking to customers periodically.
This setback involves an early adopter customer who invested heavily in Version 1. Product managers skilled in adaptability are better equipped to handle unforeseen changes in customer preferences, competitive landscapes, and technological advancements. I regularly seek and consider feedback from others.
From Raw Data to Clarity — Cleaning, Sorting, and Synthesising Insights Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research — it’s the step where hard work blossoms into meaningful insights. Mural , Miro , etc.) is recommended.
Career Transition Compound Effect Framework At the heart of successful career transitions lies what I call the Career Transition Compound Effect (CTCE). Be Open to Adjacent Roles : Starting in CRM account management gave me invaluable customerinsights to share with the product team.
Let’s revisit the framework. At the foundation, product sense begins as a blend of ‘art’ and ‘science’ With the rise of AI, the framework for achieving and maintaining product sense is evolving. Back to product sense - some people naturally grasp what users want and how markets work.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. product marketing, user research, content design, etc.).
The issue isn’t the framework. OKRs (Objectives and Key Results) are a goal-setting framework used by teams and organisations to align effort with strategic priorities. Use each review to improve the next and keep the feedback flowing. Most teams adopt OKRs to improve focus, alignment, and impact. Start small. That’s fine.
Here's a framework I use with my coaching clients: Tactical thinking : How do we solve this problem? Try this exercise: Take your current roadmap and ask "Why?" Consider drafting a strategy yourself, using frameworks like the Strategy Stack. It needs ongoing refinement as markets, technologies, and customer needs evolve.
Many organisations have no structured tools or frameworks for articulating the needs of the product management role and rely on informal conversations alone to set expectations. Even the most well-intentioned feedback can land heavily when it comes from a manager. Also, consider the power imbalance. Tread thoughtfully.
Most of us have had the experience of hearing a friend or colleague vent about their manager’s lack of support, micromanagement, missing product sense, unfair feedback, or some other reltionship problem that is as common as the day is long. Running through this exercise has two key caveats. skip reports) with the next principle.
Find where you can add unique value within that framework. ” exercise. ” Often you’ll discover insights you were missing. You’re not the protagonist in your company’s story—the CEO is. Your job isn’t to get your ideas implemented but to brilliantly operationalize the CEO’s vision.
How do you create an experience that captivates users and enhances their learning journey? Well, you hit two birds with one stone, significantly enhancing both the user experience and the overall effectiveness of the learningprocess. Satisfaction leads to positive reviews, recommendations, and increased user retention.
The Direction, Alignment, and Commitment (DAC) framework from the Center for Creative Leadership is a game-changer for making an impact - no matter your role. Start with retrospectives to align thinking without direct confrontation Apply insights to create collaborative decisions that stick Commitment: What if your boss plays favorites?
Similarities Identical Rounds: Expect many of the same rounds, including coding exercises, behavioral interviews, and a recruiter screen. Meta Handling Large-Scale User Data and Ensuring Privacy Importance of data privacy (e.g., Use the call to gather insights to inform your approach in future rounds.
Sample questions : Write a query to calculate total revenue per customer. Use window functions to rank customer purchases by date. Interviewers are evaluating your syntax and structure, communication, edge case handling, and ability to derive insights from the output. What does COALESCE() do in a query? How do you proceed?
The person who can make you laugh or motivate you to exercise might be the new high-status profession. Starting as a teenage barista and web designer, he’s created a portfolio approaching $300 million in yearly sales (and he was personally worth over $1 billion at one point)—all without ever raising venture capital.
Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. It is therefore important that you exercise leadership and address the people issues you are encountering even if this can be challenging and require courage at times.
The Discover, Analyze, Create, Develop Design Thinking Framework for product managers You’ve heard about Design Thinking or even tried it. I think of Design Thinking as a framework and set of tools for problem solving. 5:09] Tell us about the phases of the Design Thinking framework: Discover, Analyze, Create, Develop.
1 ] In fact, some people argue that product leadership can only be exercised by a management role. Leadership can therefore be exercised without being a boss. The leadership they exercise is called emergent or lateral leadership.[ The leadership they exercise has been assigned or granted by the CEO or another executive.
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. The role is not called product administrator, feature broker, product backlog manager, user story writer, or project manager—even though that’s sometimes how it is interpreted. Word is the product.
How product managers can use the Modified Agile for Hardware Development Framework. They think they have the answer for applying Agile principles to hardware projects, and they call it the Modified Agile for Hardware Development (MAHD) Framework. It starts with describing the customer experience through user stories.
I wanted to share with you the framework I use when doing this. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way.
Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The value that your product brings to your users comes from taking the vision of the user your team has assembled.
Lily says her team’s purpose is to provide both business and customer value with a strong focus on growth. “We We have to ensure that the content we create is presented well and consumed easily and that this helps our customers achieve their goals.” Withholding feedback blocks a learning opportunity” and “Relax!
If you’re looking to improve your team's work, a product management framework can be an excellent starting point. A framework is a set of guidelines or principles that can help guide your team’s decisions and provide a common understanding for all team members. Example of Applying DACI Framework 2. DACI What is it?
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? The last round of user tests showed the prototype was seamless and easy to use.
Even something as simple as user registration raises questions: can social networks be used to sign in? What should users see if they already have an account? Here’s an example from a project Convivio ran with a recruitment startup with a business model based on user referrals. Which ones? What if they make a mistake?
Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.
You’re a product manager, and you need to run a collaborative roadmapping exercise with various teams across your company. What is a Collaborative Roadmapping Exercise? A collaborative roadmapping exercise is an ideation meeting. This environment can help you with every stage of the exercise: before, during, and after.
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.
The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Target customer 2. User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. 8:38] How do we identify our target customer?
Their customers are among the biggest websites online, including retailers like Macy’s and Levi’s, marketplaces like Farfetch and Etsy, and publishers like the New York Times. Even if we weren’t calling them trios yet, the new squads were supposed to focus more on user or business impact.”
Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not. automatic reports).
Customer onboarding is an incredibly complex topic – you don’t get it right by accident. Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. What is SaaS customer onboarding? Action-packed, right?
Customerfeedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. It will paint a truer picture of the user experience.
Including free access to a customized JTBD GPT and printable checklist, this is the only guide you’ll ever need for your product discovery. Over the past few months, I’ve been on a deep dive into the world of customer discovery and the Jobs to Be Done (JTBD) framework. What makes this guide extra special? Coffee Shops (e.g.,
Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. There are many frameworks available on building products and the approach varies individual to individual. Hard Skills Required for the Role. Product Strategy.
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
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