The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Leverage the wisdom of customers who don’t just want to beat you up about features.

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Weak Development Team Product Strategy Strategy Development 326

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. For instance, when presenting a roadmap update, include not only the “what” but also the “why.”

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Qualtrics is great customer feedback software for collecting, managing, and acting on feedback data.

Feedback Software 19

Feedback Software Customer Feedback Data Visualization User Testing 19

Userpilot

APRIL 18, 2023

They’re well crafted to help you gather valuable user feedback. Then, you’ll need to determine your desired feedback type – quantitative or qualitative and identify the audience group best placed to provide high-quality responses. What insight do you seek from the survey data you’ll acquire?

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Customer Feedback Data Visualization Product Research User Testing 98

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

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Product Research Technical Review Feedback Software Research Software 295

Product Innovation Educators

DECEMBER 5, 2022

This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. She specializes in helping companies understand stated and latent customer needs through in-depth interviewing and ethnographic observation.

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Agile Data Visualization User Testing Customer Feedback 243

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

MAY 1, 2024

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it.

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User Testing Feedback Software Analytic Tools Research Software 110

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Product Innovation Educators

JULY 5, 2021

A tool to help product managers understand what features customers value. Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. We use research panels that are already in existence. We present different buckets of pricing.

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Research Software Product Research User Testing Wireless 222

Mind the Product

FEBRUARY 7, 2017

When developing products, customer insight is vital to understanding the critical question: where are we going? Insights can help us better to understand our product and how it fits into the everyday lives of users — users who live in an age of abundance, where every product competes for a minute of attention.

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

Userpilot

FEBRUARY 23, 2022

Conducting surveys regularly and gathering user sentiment data is one of the best ways to fast-track your business to success. Without online surveys, you can’t generate leads, gather feedback, or collect important customer data. And it defeats the purpose of conducting market research in the first place.

Product Research 98

Product Research User Testing Customer Experience Customer Feedback 98

Usersnap

JULY 21, 2021

Any successful company of today knows that optimizing user experience is just as important as innovative product-related ideas or internal expert opinions. The way big brands and small retailers interact with their customers can often draw the line between business success and failure. Are you satisfied with the new feature?

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User Testing Customer Feedback Feedback Software Customer Experience 72

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Bob’s appeared on our podcast to talk JTBD previously , and I welcomed him back to talk about how we can continue getting better at unpacking customer motivations.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

JULY 14, 2024

Are you overwhelmed by the sheer volume of customer data and unsure how to analyze it effectively? Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. – Needs-based — what your users are looking to solve with your product.

Data Visualization 109

Data Visualization Analytic Tools Reporting Tools Research Software 109

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

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User Testing Product Research Research Software Data Visualization 144

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? But with so many potential ideas to pursue, how do you know which ones are worth pursuing?

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User Testing Feedback Software Product Research Research Software 158

Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. Choose the appropriate research method.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Usersnap

JANUARY 27, 2020

Any successful company of today knows that optimizing user experience is just as important as innovative product-related ideas or internal expert opinions. The way big brands and small retailers interact with their customers can often draw the line between business success and failure. Are you satisfied with the new feature?

User Testing 61

User Testing Customer Feedback Customer Experience Feedback Software 61

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

JULY 29, 2024

TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

OCTOBER 6, 2022

One processes the data while the other uses data to develop solutions that meet user needs. They can also use them to identify the best ways to guide users to value. A data PM can use UX analytics tools to record and analyze user behavior in-app to optimize the UI. mapping user personas and customer profiles.

Data Visualization 98

Data Visualization Customer Feedback User Testing Analytic Tools 98

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. It allows to understand complex human behavior and turn that into actionable insights that improve the design. What is Design Research?

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User Testing Research Software Product Research Customer Experience 110

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. What is customer orientation?

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Product Innovation Educators

DECEMBER 7, 2020

How product managers can empathize with customers and colleagues in five steps. One way we talk about empathy in our role is “walking in the customers’ shoes,” meaning that we understand the customer, the problem they need solved, or the job they want done. Our guest, Rob Volpe, will help us use empathy better.

Product Manager 201

Product Manager Product Management User Testing Research Software 201

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. What is generative research?

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Eight detailed persona examples to inspire your user research. So how do you get started?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Alchemer Mobile

JUNE 17, 2024

Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC). Historically, analyzing open text feedback has been difficult, requiring manual tagging and sorting of each response.

Feedback Software 100

Feedback Software Research Software Artificial Inteligence Data Visualization 100

Mind the Product

NOVEMBER 1, 2017

A product persona is a fictional character created to represent a set of users that will react to your marketing mix (product, price, place, promotion) in a similar way. Market research and having a customer proxy are prerequisites for a persona workshop. Let groups present their personas. The Process.

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Construction Workshop User Testing Customer Experience 139

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. What is competitive analysis?

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.

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Product Research User Testing Customer Feedback Customer Experience 98