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To PLG or not to PLG

The Product Coalition

years and more to get any consistent flow of customers going. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls. years or so. That made us the benchmark to beat.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

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How to Cross the Chasm & Scale Your SaaS

Userpilot

Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users. Continue to collect customer feedback to make small iterations on a handful of users to perfect your product.

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. have irreconcilable definitions of MVP.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Hint: it starts with user feedback. Product market fit happens when you have identified your target customer (“market”) and you have built the right product for them. Prowly collected feedback and found that the feature that helped them grow was a media database. What is Product-Market fit?

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Go with the Flow: How to easily measure and improve user flows

The Product Coalition

The journey that a user takes to complete an action is critical because it speaks volumes about their intent and your app’s usability. In analytics lingo, one way to assess these critical journeys is through user flows. What is a user flow? User flows are for the visual learner. Let’s rewind for a second though.