This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Why study the 19 key activities of software product managers? Nishant’s motivation came from his personal experience navigating different product management roles over six years.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process.
How Rumi Cosmetiques Boosted UserExperience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing userexperience and conversion rate in eCommerce. Ready to uncover their secrets?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Transforming userexperience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve userexperience in the car-as-a-service automobile marketplace. Car Preferences: Customers range from highly specific to completely flexible.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Through our screening questions, we were able to tap into mirroring Civians user group quite accurately.
This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.
As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and userexperience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience.
That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. It was clear that they, like many Product Talk readers, worked closely with their customers and cared deeply about providing excellent service. Our industry is too old. Our company is too set in its ways.’ Tweet This.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
What began as an overwhelming experience, trying to grasp concepts and frameworks, has now turned into a passion project that Im eager to share with you. In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design.
In the rapidly evolving world of UserExperience (UX) research, one element often goes unnoticed but is absolutely critical: recruitment. While UX research focuses on uncovering insights to improve userexperiences, recruitment ensures that these insights are grounded in high-quality data.
In todays product environment, questions are your sharpest tool for uncovering user needs, guiding teams, and influencing outcomes. So, how do strategic PMs use inquiry to drive alignment, insight, and innovation? A case study where smart inquiry led to a 30% increase in retentionwithout building more features.
You aim to extract meaningful insights to improve app performance and user engagement. My process for choosing the right mobile app metrics Now, lets get straight to business and go over my process for choosing metrics that help you derive actionable insights. Tracking mobile app performance metrics can feel daunting.
I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. Ever wondered why some eCommerce websites seem to effortlessly turn casual browsers into loyal customers while others struggle to keep visitors engaged?
Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.
If there is one thing thats altering the way we create userexperience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Well start with an overview and explore how AI can take on tasks such as analyzing user data and automated prototyping to help professionals connect with users on a humanlevel.
It allows gyms, yoga studios, spas, outdoor centers, and personal trainers to streamline day-to-day operations: admin, finance, and customer care. Additionally, their in-house help center was difficult to maintain, and users had no easy way to report issues from within the product. Why did Zoezi decide to give Userpilot a shot?
We identified over 160 well-established protocols from which we were able to present a quality, curated list to help users quickly find the information they needed. Having defined the problem area, we conducted secondary research to ensure we understood our users’ needs and our current offering. Our Approach. The Results.
This article explores the value of both moderated and unmoderated user research. Conversely, every usability issue that is identified and fixed before your product gets in the hands of real users saves you the time and money of costly reworking or lost business. Over 85% of Usability Issues Identified With a Moderated Usability Study.
Imagine this: A potential customer lands on your eCommerce site, intrigued by your offerings. A harmonious blend of UserExperience and Conversion Rate Optimization. While UX is all about creating a delightful customer journey, CRO zeroes in on converting those delightful moments into actual sales. Sound familiar?
What if you could get into your user’s brain? These tools can provide you with the qualitative and quantitative data you need to understand how your customer behaves in your product, so you can make the necessary changes to improve their experience.
Customerinsights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customerinsights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!
A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? Thats why you need user session analysis. Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. On the surface, it looks like a win.
Today, I want to share a case study with you about one of those bright spot teams. The team already valued user research and userexperience design. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space.
A case study on how realigning priorities increased user engagement by 25%. A real-world case study proving why digging deeper leads to better product decisions. A growing library of frameworks, case studies, and actionable tools. How to use the 5 Whys technique to uncover the real root cause.
A career in product design offers just thata unique opportunity to bring your ideas to life while shaping the future of technology, sustainability, and userexperiences. Data-Driven Insights: Analyzing user behavior, AI offers insights that guide design decisions. for transcription and insights.
Hybrid work, AI integration, and rising customer demands are reshaping product management. A real-world case study of how strategic influence drove a 20% increase in engagement and reduced technical debt. Youll gain insights into: The evolving role of PMs and why influence matters more than ever. Whats Inside the Article?
Sampling Bias: When Your Participants Doesnt Represent YourUsers Sampling bias occurs when the participants in your survey dont accurately represent the larger user group youre trying to reach. the percentage of the market or total users you need tosurvey). the percentage of the market or total users you need tosurvey).
We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. You may want to speak with existing customers or users. You might want to speak with former or prospective customers. Mohamed’s team runs continuous discovery with different customer segments.
With various methods and best practices flying around, you might be wondering how to collect customerfeedback for your SaaS in the best way possible. To make your job easier, we’ve compiled some tried-and-true strategies and ways of collecting actionable userinsights in this guide. Let’s dive right in!
In this Patreon-exclusive article , part of our Roadmap to Mastery series, we explore: Where AI creates real value in product management (and where it doesnt) How to streamline your workflow with AI without losing the human touch A case study showing how AI improved roadmap planning and team alignment What Youll Learn: How to identify the right opportunities (..)
BMC components Customer segments: Different groups of people or organizations that your business aims to serve. Value propositions : The products or services that create value for each customer segment. Channels: How your company communicates with and reaches its customer segments to deliver the value proposition.
How do you create an experience that captivates users and enhances their learning journey? Lets discuss why educational app design is essential and what practices you can follow to deliver a smooth experience to your students. Satisfaction leads to positive reviews, recommendations, and increased user retention.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Customer analytics is the cornerstone for making informed decisions, enhancing the userexperience, and, ultimately, fostering growth. It’s crucial to stay updated with the latest trends in customer analytics to better understand customers and make the most out of collected data!
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customerexperience.
One day you’re meeting with customers, gathering insights about their problems. She should be the voice of the customer towards product teams. Commercial teams were desperately asking for updates to share with customers. What customer pain we try to address. The art of shaping I have a confession to make.
We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. These bots help businesses deliver both radical efficiencies and better, faster support experiences.
Soon after, a backlash followed, and users flooded social media with complaints. When users interact more, it may seem like a win. However, without qualitative feedback and behavioral insights, teams risk misreading signals, leading to frustration and churn. Userfeedback is valuable , but without data, its just opinions.
In our newest Patreon-exclusive Roadmap to Mastery article , we explore: Why coalition-building is the PM leadership skill most often ignored How to lead without authority by building deep cross-functional relationships A case study where building a coalition led to on-time delivery and lasting collaboration For PMs ready to lead at the next level.
In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. This spotlight represents your active customers who are reaching out with their feedback and requests. When, in fact, it is not usually the case.
How to plan, conduct and report usability studies. It doesn't matter whether we’re talking about a website, mobile app, AI assistant, AR/VR or other wearable technology; you need to test with users. The terms ‘usability testing’ and ‘user testing’ are often used interchangeably. But what is usability? But what is usability?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content