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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). First, the developers create a wheel.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. I hope this post allows people and teams to safely talk about Product Judgment. Who has it?

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Engineers will hear different insights during your customer interviews. To get engineers involved in continuous discovery , Ellen began by inviting them to participate in customer interviews.

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Football App Validation In A Real-Life Scenario

The Product Coalition

Intercept field study by UX Studio Image by UX studio Our client creates digital products to help football fans follow matches, favorite teams, news, or even play web or mobile games. Some years ago their team decided to put a new app in football-lovers’ pockets. We as researchers constantly supported the product team with insights.

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Product Validation In A Real-Life Scenario: Intercept Field Study

UX Studio: Product Management

We went to the field with our football app to get real-life insights. Our client creates digital products to help football fans follow matches, favorite teams, news or even play web or mobile games. Some years ago their team decided to put a new app in football-lovers’ pockets. Before design, the team already had.

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The Difference: Prototype vs MVP

The Product Coalition

Prototypes and Minimum Viable Products (MVP) are a critical part of product development. Sure, you could dive right in, spend months developing an expensive product with all the bells and whistles. They help you to find your product-market fit , get stakeholder and user feedback, and start building buzz around your upcoming launch.