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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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What is Product Intelligence?

Amplitude

Product Intelligence software helps teams use their customer data to build great product experiences. It is also about changes in how cross-functional teams access, make sense of, and act on complex behavioral data. Data Literate. The next shift is empowering teams to run safe-to-fail experiments that yield valuable insights.

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How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? On Jan 29, Birst will introduce Smart Analytics powered by Coleman AI.

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What AI Means to a Data Scientist

Birst BI

However, there are simply not enough data scientists in the world to deliver on the AI potential. Data scientists building AI applications require numerous skills – data visualization, data cleansing, artificial intelligence algorithm selection and diagnostics. The Outsourcing of Data Science Functions.

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Utility Eats Value for Breakfast: About Diminishing Marginal Utility

The Product Coalition

However, I can certainly think of product or marketing professionals who use the term value when referring to cheap widgety dashboards and features aimed at novelty seekers, or following an industry trend with no real vision. Users want to use software that will make it easy to collect data. What is the “job” of a McDonald’s Milkshake.

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Data-Science Observability For Executives

The Product Coalition

Why does management need to observe data-science-related KPIs? Observability for data-science (DS) is a new and emerging field, which is sometimes mentioned in tandem with MLOps or AIOps. New offerings are being developed by young startups to address the lack of monitoring and alerts for everything data-science.

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Best Resources for Data Folks

Iteratively Blog

As folks who constantly deal with data, finding the right resources to refer in times of need is a challenge. Additionally, if you simply Google the phrase, ‘data analytics resources’, you will be overwhelmed. 1 The Data Science Roundup by Fishtown Analytics. It’s compiled by Tristan Handy from Fishtown Analytics.