Benn Stancil, founder of Mode, on how data science can help us make better decisions
Intercom, Inc.
JANUARY 12, 2022
That stereotypical image of a room teeming with monitors and elaborate dashboards where all the decisions are made isn’t real, and it’s high time we move away from it. Unless you’re looking at the data to understand why your customers are using your products, avoid making decisions based on your expectations of their motivations.
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