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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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What Are AARRR Metrics? Pirate Metrics Framework Explained

Userpilot

Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage. What is the AARRR metrics framework? How can the AARRR framework help your business?

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Product Analytics Framework: A Guide for SaaS Companies

Userpilot

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Userpilot is a product adoption platform with advanced analytics features.

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Building a Successful Growth Marketing Framework for SaaS

Userpilot

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. It also covers the following: The definition and benefits of a growth marketing framework. Let’s begin.

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Building Your Customer Engagement Framework: All You Need to Know

Userpilot

Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. A customer engagement model or framework makes organizing and deploying various customer engagement strategies easier along the customer journey. What is a customer engagement framework?

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Best Methods to Track App User Behavior [+ Tools]

Userpilot

Most product analytics tools make tracking user activity on web applications look easy, and it is. Open up a webpage, drop in a script, and boom: clicks, scrolls, and form inputs start flowing into your dashboard without writing a single line of code. You want your tracking to be anchored around real product goals and success metrics.