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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Understanding Product Management

The Product Guy

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content. Take Mixpanel, for example.

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Elevate Your Surveys with Alchemer Mobile’s Survey Skip Logic

Alchemer Mobile

By Cathy Yang, Senior Product Manager at Alchemer, and Vanessa Bagnato, Director of Product Marketing at Alchemer The August release of Alchemer Mobile includes Survey Skip Logic, a powerful feature that delivers more streamlined surveys to your audience and provides highly actionable insights for you.

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More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.