The Product Coalition

FEBRUARY 28, 2021

The good news is that there is another, much more effective way to ask for additional resources, and here it is. an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. When it comes to asking for additional resources?—?like Photo by Vlad Che?an

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Definition Events Marketing Books 166

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Product Management University

APRIL 17, 2024

If you’re in product marketing, you know all too well how this works. Not exactly the best use of resources, and it doesn’t scale! If you’re growing less, you’re giving up market share. If you’re growing more, you’re gaining market share. Here’s the problem with that approach. Here’s why this is so important.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 172

User Testing Product Marketing Marketing Customer Experience 172

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Time goes by, runway decreases. Are any books missing?

User Testing 138

User Testing Books Product Marketing Marketing 138

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. Your product changes too fast. CEO of June.so

User Testing 123

User Testing Startups Product Marketing Marketing 123

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 113

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Onboarding KPIs Product Marketing Marketing Data Visualization 104

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 102

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 102

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Sometimes, keeping track of all of these resources becomes a nightmare. What is marketing resource management (MRM)?

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 100

Research Software Analytic Tools Feedback Software Product Research 100

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Product Management Unpacked

JULY 16, 2020

Just a few months ago, CMU MS in Product Management Program celebrated a very special day – 05/13/31. McElroy wrote a memorandum that gave birth to the field of Product Management. Jeff Lash VP and Group Director, Product Management Research @ Forrester. Teresa Torres Product Discovery Coach @ Product Talk.

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Product Research User Testing Research Software Product Management 182

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

Reporting Tools 104

Reporting Tools Customer Experience User Testing Research Software 104

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 85

User Testing Product Marketing Marketing Research Software 85

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Marketing Land. Mind the Product.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? This is the main question that Malte Sholtz , the CPO and CEO at Airfocus, explored in his talk at this year’s Product Drive Summit hosted by Userpilot. Malte Scholz: Impacts of AI on Product Management. Product management is also affected by the trend.

Data Visualization 104

Data Visualization Feedback Software Analytic Tools Reporting Tools 104

Innovatemap

DECEMBER 19, 2022

We’ve compiled a list of resources from the year that inspired us to do better work and be better teammates. We use these resources to fuel our fire and continue to grow. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina Lauchengco. The Advice Trap.

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Books Advertising Branding Customer Experience 52

Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

User Testing 144

User Testing Product Marketing Marketing Product Research 144

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 131

Startups Feedback Software User Testing Product Research 131

Product Management University

JUNE 11, 2020

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers. I look at a team of product managers/marketers as the whole is greater than the sum of the parts.

Product Management 130

Product Management Product Manager Certifications Management 130

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult.

Marketing 130

Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Gainsight

APRIL 21, 2022

If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Product Experience . Creating a Product Roadmap? Finding Product-Market Fit.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52