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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Time goes by, runway decreases. Are any books missing?

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BI vs. product analytics: Key differentiators

Mixpanel

However, they don’t meet everyone’s data needs—particularly product teams’ BI tools are great at visualizing any data that can be queried from a data warehouse. Let’s look at each of these points in turn, and compare them with a product analytics tool like Mixpanel. Analysis depth vs. breadth.

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2019 Product Management Trends

Alchemer Mobile

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Marketing Land. Mind the Product.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

That same messaging also helps the sales force talk the talk credibly to ensure continuity between the marketing messages and the sales process, and that credibility may be the one thing that ultimately differentiates you from the competition. Want to learn more effective product marketing strategies?

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424: Lean product management – with Dan Olsen

Product Innovation Educators

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.