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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

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CRO Analytics Guide For SaaS: How to Leverage Data For Growth

Userpilot

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. Using CRO analytics is one of the best ways to drive growth. In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. Ready to make a start?

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Quantum UX Research

UX Planet

The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems.

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Generative vs Evaluative Research Methods: A Breakdown

Userpilot

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller. WTP helps SaaS companies choose optimum prices for their products to maximize profit. The metric is also used to predict customer churn.