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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Building an Effective Product Feedback Loop

The Product Guy

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. Get Insights. Our objective is to understand customer needs and adjusting.

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How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report

DevelopmentCorporate

How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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Defining Guidelines in Product Management

The Product Guy

How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. Everything we do in discovery is in service of that. Don’t get me wrong.