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The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. Get Insights. Our objective is to understand customer needs and adjusting.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.
How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. Everything we do in discovery is in service of that. Don’t get me wrong.
While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Instead, they require tough strategic decision and clear focus. 94, How to Lead in Product Management , pp.
Heap and Google Analytics are popular product analyticstools that help businesses pursue product growth with data-driven insights. In this article, we’ll go through the main differences between both tools to help you understand which one is better for you. respectively. What is Heap?
In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. But there are two significant drawbacks to BI.
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teamsdevelop successful products. Continue the discovery and strategy work while the product is being developed. But like any tool, Scrum has its benefits and limitations.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how!
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Mayur Kamat is the chief product officer at N26—a $9 billion neobank serving over 7 million customers in 25 countries—where he leads product, design, data, and research. Founder CZ kept about 55 direct reports so individual contributors were never more than one level away from the CEO. Simplify security.
So, it was natural that we should want to develop a talent growth plan for our people. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. Team execution and development.
According to one Microsoft Global State of Customer Servicereport , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.
Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.
Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? Meta Manager, Product Data Operations Meta office.
A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. Successful product-led growth requires analytics to back it up.
8 AI trends that will define product development By Greg Sterndale Posted in Digital Transformation , Product Published on: February 12, 2025 Last update: February 10, 2025 From modular architecture to agentic AI How product development will evolve in 2025 & beyond In product development, change is the only constant.
The rollercoaster ride that is product development is inherently chaotic and ever-changing. So, as process-oriented professionals, we product managers look to the structure and predictability of a scientific approach for certainty. Problem discovery frameworks like Jobs-To-Be-Done, service blueprints, journey maps.
We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance. Next, collect data from the right sources and analyze it.
Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.
Reveal Embedded Analytics. Easy to use and understand analytics is a crucial part of every modern SaaS application. In today’s digitalized and technology-oriented world, customers require much more than static datavisualization or simple reporting. What is a modern analytics application?
How can product analytics help product managers create better digital products and more satisfying user experiences? We finish with an overview of product analyticstools that your team can benefit from. We finish with an overview of product analyticstools that your team can benefit from.
Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. The insights from feature analysis help you: Identify feature opportunities. Review feature usage data. Extract feature developmentinsights. This article aims to simplify feature analysis. We cover: Types of product features.
In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager. Engineering-Driven.
If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Analyticstools may tell you which features of your product a user has used. Will this feature help this persona alleviate her pain points, not just mine?
According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Book the demo to find out more!
And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. After all, while metrics help us measure the impact of our work, they only support a narrative.
Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. You can start of by typing a relevant keyword to your brand into Google.
Take a productivity tools suite like Microsoft Office or Google Workspace. If I was in charge of such a portfolio, I would use an overall strategy for the entire suite and separate product strategies for the individual tools like Microsoft PowerPoint and Google Slides. Carry out the necessary work and collect the relevant data.
In this blog, we’ll look at what you should expect from a platform, and give you our honest opinions on what the best customer success tools available right now are. Without a top-quality customer success platform at your team’s disposal, you’ll struggle to help your users get maximum value out of your tool.
Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. You first have to understand the basics of click tracking and work with different tools that track in-app engagement. what to do with the data you collect.
Whether you're an aspiring entrepreneur, a seasoned product manager, a UX designer , or simply curious about the process, this guide will walk you through the essential steps, best practices, and tools you need to create successful products. Continuously iterate your product based on data. Follow an agile mindset.
When building your products, the security and privacy of your customers’ data needs to be a top priority. And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness.
The team stressed. Then in strolls the design team, telling us to step back. Another blocker in my path preventing me from moving the product team into action. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Think of it like a room’s air conditioning.
A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Spotting market gaps: product analytics. What are examples of market gaps?
TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. There are various techniques for ideating features—some involving user data and others relying on productive ideation sessions. Why do you need feature ideation in your product development process?
How to prepare for a user interview, all the way to sharing the results with your team. If all you do is listen to your users without a plan or a decision making framework, you might walk away with no insights or the wrong insights. Being good at user interviews is not equal to simply listening to your users.
Heap and Google Analytics are popular product analyticstools that help businesses pursue product growth with data-driven insights. In this article, we'll go through the main differences between both tools to help you understand which one is better for you. respectively. What is Heap?
Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.
Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. A-priori segmentation uses data that most companies have on their target customers, including demographics, geographic, or behavioral data.
It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time. Should they/you evolve the features of the core value prop for existing customers or invest in and develop new value props and features for new, adjacent customer segments?
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