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From Looker to Mixpanel: How and why Mixpanel’s analytics team is making the transition

Mixpanel

Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make better decisions and optimize the running of our business. The result is a burnt-out, demoralized team and a long queue of frustrated customers waiting for their seemingly simple data requests.

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How to Benefit From Big Data Analytics: 7 Real-World Examples

The Product Coalition

90% of the world’s data has been created in the past 2 years, and businesses spend more than $180 billion annually on big data analytics. Since our first ancestors began writing on parchment, data has been an integral part of the human experience. What is big data analytics? But how is it used?

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The Future of BI: Top Embedded Analytics Trends

Reveal

Reveal Embedded Analytics. The business intelligence (BI) and data analytics world continue to undergo massive transformations every year. Spreadsheets finally yield their buried treasure and evolved into insightful data visualizations and interactive high-impact dashboards. So, what is to come?

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

Gaming data is one of the most valuable sources of information out there. . gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. You need an analytics solution and data strategy that can help make that information useful. . What Is Gaming Analytics?

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A Guide to Implementing a Successful Data Governance Framework

Amplitude

When startups launch, they often have a small number of data sources and people managing their data assets, so it’s easy to keep their data taxonomy clean. But as those companies scale, so does the complexity of their data and the number of inputs involved. What Is a Data Governance Framework?

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Introducing Product Analytics for Dummies

Amplitude

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

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Make Better Decisions, Faster, by Enabling Self-Service Data

Amplitude

The road to better decision-making begins with enabling self-service access to data. When various team members have data in front of them, they can have informed conversations about the reality that the data represents. When good data gets into the hands of great people, companies can realize amazing business outcomes.