From Data Analysis to Data Storytelling: Improving the Product Experience at Chick-fil-A
Amplitude
JANUARY 26, 2021
Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. As a user experience (UX) researcher, I use analytics and user testing research to determine how users interact with our mobile app and better understand how their customer experience leads to conversion. Click To Tweet.
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