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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

It simply means the leads they are getting don’t need or want your solution. Product Management validates that there are enough people in the market who need your solution and who will buy it. For Marketing to be effective, Product Management needs to communicate all this “market segment” data to Marketing. No, you do not.

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Strategies to mitigate AI security and compliance risks

Modus Create

Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. The perfect world does not exist, though.

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Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

Gainsight

This approach was popular in the early days of SaaS that involved selling single units, physical software packages, or disks. Product-led growth strategies provide a modern approach for SaaS companies that have adopted freemium services, free trials, subscriptions, and recurring revenue models. Plan, test, improve, and repeat.

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Tips for achieving AI-led digital transformation: What eight industry leaders want you to know

Modus Create

Tips for achieving AI-led digital transformation What eight industry leaders want you to know By Modus Create Posted in Digital Transformation , Operations , Platform , Product Published on: December 10, 2024 Last update: December 10, 2024 AIs evolution from a buzzy trend to a business investment has taken many executives by surprise.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? To help you make an informed choice, our guide introduces 9 best-in-class onboarding platforms. They also offer feedback features and analytics to support data-driven decision-making.