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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? It reduces the load on your support team and improves customer satisfaction by providing self-service support. A resource center reduces support workload , boosts customer satisfaction , drives retention , and empowers self-service.

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Best Product Growth Platforms for SaaS

Userpilot

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Emotion AI: How Far Can It Go?

The Product Coalition

But what if the technology that hinders our communication at times could actually enhance it? Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Not only that, but 49% say those interactions are highly complex, and 32% report that there have been more emotional customer support interactions. The solution: Optimize your resources with the Conversational Support Funnel.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. The study showed that companies that get customer success right prioritize technologies that improved customer experience. What is a customer engagement platform (CEP)?