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How to Build and Improve Your Product Analytics Strategy

Userpilot

While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. This is a very manual process, so few teams decide to do the work. [4:22]

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

90% of executives say they prefer visual storytelling over dense reports. Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Why Traditional Product Communication Doesnt Stick Heres the reality: most product communication doesnt land.

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Built for you: Behind conversation topics and custom reports

Intercom, Inc.

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Five principles for successfully managing managers

Lenny Rachitsky

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Subscribe now. Saumil Mehta is the former CPO and Head of Business for Square.