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Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics.
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What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? This obviously reflected as a failure to deliver on part of the engineering team. THE CHALLENGE. THE CAUSE.
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I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. Tweet This So I want to take some time to review why we do discovery. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions.
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