Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: What to do if your product isn’t taking off First-principles thinking Inspiration for the year ahead Subscribe to get access to these posts, and every post.

User Testing 121

User Testing B2C Outbound Feedback Software 121

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

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B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. But where do you begin?

Onboarding KPIs 95

Onboarding KPIs Roadmap Marketing Feedback Software 95

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2023

So, if you want to avail yourself of more features unavailable in the software, you can integrate your HubSpot account with other apps. Now let’s check out the 15 best HubSpot integrations, including their best features/use cases, prices, and ratings on the G2 platform. This means you can send and receive data to/from HubSpot.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Analytic Tools Research Software Data Visualization Product Research 95

Intercom, Inc.

JUNE 22, 2020

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Onboard new users. That’s 25% more than last month ??.”.

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Feedback Software Messaging User Testing Customer Experience 235

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 92

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. While AWS provides a vast spectrum of services, it can be challenging to determine the right services for your needs.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Intercom, Inc.

NOVEMBER 30, 2022

Use the visual email template editor to resize images, edit font and styling, create blocks of content, manage alignment, and more. Create a seamless, multichannel onboarding experience or use email alongside in-context messages to share announcements and drive action. Sometimes the team just needs a pick-me-up. With API 2.6

Customer Experience 104

Customer Experience User Testing Customer Feedback Data Visualization 104

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 97

Feedback Software Research Software Reporting Tools Onboarding KPIs 97

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Intercom, Inc.

DECEMBER 6, 2019

For example, they can be used to help onboard new users and help them get maximum value from a product, so they’re more likely to stick around and become paying customers, to notify customers about special promotions that will likely be relevant to them (based on user behavior trends), or to congratulate customers when they hit key milestones.

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User Testing Marketing Customer Experience Data Visualization 138

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.) Just sign here.”)

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Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

AUGUST 31, 2023

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements.

Research Software 96

Research Software Feedback Software Analytic Tools User Testing 96

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

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Feedback Software Customer Experience User Testing Research Software 50

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Integrations are links between Userpilot and other tools in your stack. Don’t have an account with Userpilot?

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Data Visualization Analytic Tools Feedback Software Technical Review 93

Intercom, Inc.

AUGUST 18, 2020

Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. Want to see these features in action? Our newest product upgrades solve three main challenges for support teams: 1. New reporting metrics for more detailed insights.

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Data Visualization Article User Testing Customer Feedback 197

Intercom, Inc.

JULY 26, 2018

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Spot conversation trends faster and make informed decisions with improved tag reporting.

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Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Our first pitch deck. Writing our story.

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Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably. This limits how you can acquire customers.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Offering self-service support.

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Analytic Tools Feedback Software Data Visualization Marketing 74

Userpilot

MAY 2, 2022

NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment , and understand how likely your users are to recommend your product to their friends. We will dig into its features, pricing, the creation process, and better alternatives. You can collect NPS data in various ways. Let’s get started!

Feedback Software 90

Feedback Software Product Research Data Visualization Reporting Tools 90

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Gainsight

DECEMBER 23, 2019

This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. How complicated is your product? How do you think about budgets?

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Customer Experience Onboarding KPIs User Friction Data Visualization 52

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. more conversion than freemium. adoption rate.

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Research Software Analytic Tools B2B Reporting Tools 97