Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

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Product Talk

AUGUST 10, 2016

Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Good product discovery requires discovering opportunities as well as discovering solutions. This helped as most teams can articulate how to connect the dots between opportunities and solutions. – Tweet This.

Research Software 278

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Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.

Analytic Tools 105

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Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

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Userpilot

JULY 2, 2024

A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.

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The Product Coalition

NOVEMBER 1, 2020

The right data and experimentation tools. A well designed experimentation system allows a company to accelerate growth by creating faster feedback loops and enabling progressive delivery. The right data and experimentation tools. so our customers probably will not react either. Test everything!

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Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.

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Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

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Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

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UX Planet

FEBRUARY 10, 2024

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. What is Systems Thinking? Interrelationship: all parts affect each other within a system.

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The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. As we do not have yet data available from live customers?—?or

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Product Innovation Educators

AUGUST 21, 2023

He has established a system allowing the team to focus on understanding customer needs more deeply, creating Outcomes through hypothesis-based testing, and measuring progress through Velocity, Win Rate and impact towards their North Star Metric. Now that we had a definition, we worked with our data engineers to measure that.

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Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Product Talk

APRIL 21, 2021

Maybe not actively, directly supporting hate groups, but allowing them to flourish on their platform. We did the research. We talked to our users and they prefer female names.” Choosing female voices isn’t simply a reflection of users’ preferences. Why are we continuously engaging with our customers?

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Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

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Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

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Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”

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Product Talk

OCTOBER 10, 2018

It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. We need to all work from the same starting point. Tweet This. Tweet This.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Userpilot

SEPTEMBER 16, 2024

Real-life SaaS examples of successful market development attempts. Let’s explore four real-life examples of how top SaaS companies implemented market development strategies to expand their reach and grow their user base. Slack localized its product for international markets, boosting its global user base.

Research Software 105

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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User Testing Product Research Research Software Feedback Software 105

Product Talk

SEPTEMBER 6, 2023

I think that’s definitely an important contribution. We like it when podcast hosts do that, so that’s what I will be doing first because definitions are key. It’s just, how do we make better decisions about what to build, and include the customer in the process? I think that’s really amazing.

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Userpilot

NOVEMBER 22, 2023

Most SaaS companies understand the value of user feedback , but few actually have a system in place to collect feedback and customer data. TL;DR Voice of customer analytics helps you understand the needs, pain points, and overall experience of your customers. Get your free Userpilot demo today!

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Alchemer Mobile

NOVEMBER 9, 2022

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Customer expectations shift dramatically depending on device. The more you know about customer usability expectations, the quicker you can make data-driven product decisions.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What’s in it for you? Easier said than done, though.

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User Testing Product Research Customer Experience Onboarding KPIs 105

Product Talk

MARCH 3, 2021

In this second conversation in the series, we discussed two core principles of continuous discovery : encouraging teams to discover opportunities through continuous touch points and prioritizing in the opportunity space rather than in the solution space. Here’s an opportunity solution tree. What are your customers’ needs?

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Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Second is setting up the right funnels for access to users. I strongly believe that as a PdM, the biggest value you bring on your team is speaking to users and having a pulse of what your customers need.

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Userpilot

AUGUST 15, 2024

This guide will explain the differences and explore practical strategies to convert more customers and drive growth through product-led initiatives. TL;DR PQLs are potential customers who demonstrate a genuine interest in your product by actively using it, typically through a free trial or a freemium model. PQL in essence.

Feedback Software 105

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Research Software B2B User Testing Customer Experience 119

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use in-app Checklists to guide your users.

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Userpilot

DECEMBER 13, 2022

Attrition is definitely an enemy of many organizations. If you’re interested in driving product growth , you need to learn to remove it from your customers’ life. Reducing friction points in your product and business will: Streamline the sales process. Help customers adopt your tool faster.

Analytic Tools 98

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

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