Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Product Management University

OCTOBER 11, 2023

You’re in the throes of the sales cycle and it’s product demo time. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. Product management has set everyone else up for success.

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Userpilot

JANUARY 15, 2024

Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions.

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Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Book the demo to learn how to use it to orchestrate your customer retention strategy. Like walkthroughs , tooltips, tutorials, or demos.

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Onboarding KPIs Customer Experience Feedback Software Analytic Tools 75

Userpilot

SEPTEMBER 14, 2023

The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences. Book the demo to see how Userpilot can help your product and marketing teams drive product success!

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Product Management University

DECEMBER 7, 2020

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc. Storytelling Example.

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Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

MARCH 25, 2024

Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability. Book the demo! Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 92

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Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Book the demo to see how! You can target such users with upsell and cross-sell messages to prompt them to upgrade.

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Feedback Software Onboarding KPIs Analytic Tools Customer Experience 96

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Book the demo! Want to see how?

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Userpilot

APRIL 24, 2024

Book the demo to find out more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required Why should a SaaS business invest in AI systems? And differentiate between positive, neutral, and negative feedback. AI analytics are coming soon. Best AI SaaS tools: Hotjar.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 68

Userpilot

APRIL 22, 2024

Book a demo to see how Userpilot can transform your product analysis and help you drive growth. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product feature analysis? For example, Slack needs instant messaging to be called a collaboration app.

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Data Visualization Analytic Tools Feedback Software Weak Development Team 88

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Or is it to delight existing customers?

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Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. To evaluate your in-app messages, use flow analytics. If you want to see how Userpilot can help you orchestrate your product launches, book the demo! Pricing is part of positioning.

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Product launches User Testing Product Research Analytic Tools 86

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Book a demo to learn how it works. How you can differentiate your product from the competition. Benefits of product positioning. What is a product launch?

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Userpilot

MARCH 6, 2024

It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Book the demo! Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product funnel? That’s the theory.

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Analytic Tools Data Visualization Research Software Onboarding KPIs 84

Userpilot

APRIL 19, 2024

Get a Userpilot demo now to create your own NPS dashboard. Try Userpilot and Take Your Customer Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is the Net Promoter Score (NPS)? NPS by Customer Segments : Differentiating NPS scores by specific customer segments (e.g.,

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Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Positioning. Price-focused segment.

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Userpilot

SEPTEMBER 14, 2023

If you want to see how Userpilot can help you with product discovery, book the demo! Competitor analysis – analyzing the strengths and weaknesses of rival products and monitoring social media mentions and reviews allow the product manager to identify gaps in the market and find ways to differentiate the product.

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Userpilot

JANUARY 16, 2024

Book a demo today to begin! Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Content creation : Generate persuasive and clear marketing messages that effectively communicate your product’s value. What is the break-even point for the product?

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Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

Userpilot

SEPTEMBER 18, 2023

TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. So why not book a Userpilot demo to see how you can close the gap between your product and your customer's needs? What is product marketing?

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Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Book the demo! The parity product market is driven by price differentiation.

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Userpilot

OCTOBER 31, 2022

Book a demo to learn more. They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. These can be people in accounting or management positions who are unlikely to decide in favor of your product.

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Userpilot

OCTOBER 21, 2022

Developing the MVE is not possible without good differentiation and positioning strategies either. Book the demo ! These include marketing messages , the sales process, and customer support. What's more, the quality of user experience may be the key differentiator that set your product apart from its rivals.

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Customer Experience Onboarding KPIs User Testing Customer Feedback 96

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. Demos are not a stage Bob Moesta’s very famous for saying, demos are not a stage in a pipeline. Kyle and Derik wanted to turn demo from a noun into a verb.

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Business of Software Conference

SEPTEMBER 1, 2023

He’ll discuss why and how he changed the entire compensation plan, stopped his sales team arguing about new feature requests, allowed his sales team to refuse demos and more. Kyle Bazzy Kyle will share how embracing a different approach to selling, more aligned with the work across the business, drove a significant change in sales.

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Data Visualization Banking Customer Experience Framework 52

Userpilot

JANUARY 31, 2023

Remember to keep your users engaged with gamification and targeted in-app messages. Finally, remember you can use live demos to show (rather than tell) your customers how to experience value. Make sure you leverage multimedia techniques to give yourself the best chance of inspiring action (and delivering a positive experience).

Customer Experience 86

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Userpilot

JANUARY 30, 2023

Providing live demos that include proper training for users and make the product stand out, like Airfocus. In this case, Slack keeps its ad messages simple by giving you a clear benefit upfront. These demos are an unbeatable way to make potential customers more confident about their purchase decisions (making them more likely to stay.)

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Userpilot

OCTOBER 31, 2023

Tooltips and onboarding messages : Tooltips are a form of context-sensitive messaging that can help provide users with targeted help as they navigate through your app. You might show different onboarding messages to new users and your most loyal customers. Book a demo call with our team and get started!

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Feedback Software Customer Experience User Testing Customer Feedback 87

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Book the demo! What is a message map?

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Userpilot

SEPTEMBER 14, 2022

Write a positioning statement- how is your product different? These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Write a positioning statement. Also, focus on what differentiates your product in the market.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

JUNE 20, 2023

If you want to see how Userpilot can help you validate your product ideas, book the demo! Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. No problem.

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User Testing Product Research Feedback Software Customer Feedback 85

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. After all, by copying your rivals’ features, you will only build a parity product that’s hard to differentiate. Product teams should invest in validation when developing the MVP.

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Userpilot

MARCH 29, 2022

Product-led growth strategy has many aspects, but PLG experts consider the following as the main differentiating factors. Earlier, customers depended on the sales representatives or marketing channels to explain the products, their features, and differentiating factors. The trial concept has now taken over the demo part.

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Userpilot

JANUARY 14, 2023

Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages. Book the demo! It is more detailed and defines the market for the product, the problems it solves, key differentiators , and its USP. To avoid it, you can use in-app messages to prompt user engagement.

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