Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

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Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

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The Product Coalition

MAY 30, 2021

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Here are the things to keep in mind when your product meets the road. Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. Measure the entire journey, not just the product.

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The Product Coalition

MARCH 3, 2024

Principles are a very powerful tool in product leadership. I found myself sharing this story a few weeks ago with a product leader I am coaching. We are currently researching a certain area that could become a major pivot for the company. It’s the less productive way to approach them. How are we going to approach it?

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Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

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Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SaaS Content Marketing. SEO Keyword Research. Product-led Growth. Influencer Marketing. What job do they need to get done with your product?

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!

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Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?

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The Product Coalition

JUNE 28, 2020

You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. You presented it to everyone relevant and got great feedback. And a marketing event requires a revamp of the demo. The alternative is not having a solid product strategy, and that’s a debt much harder to close.

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The Product Coalition

OCTOBER 19, 2020

Do you know why people use your product? And that’s our product “. It is very common to confuse your product’s core functionality or your company’s truly innovative technology with your value proposition. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “.

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Usersnap

FEBRUARY 20, 2020

An NPS survey asks one simple question: On a scale of 1 to 10, how likely are you to recommend our company to a friend or colleague? The creation of NPS is widely credited to Fred Reicheld, a writer and business strategist best known for his work on loyalty marketing. The advantages of NPS. Predict business growth. Save time and money.

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Userpilot

APRIL 11, 2022

They are both leads, but really understanding the nuances can help you scale your product growth efficiently. In this article, we’ll go over our best tips on how to better qualify your leads and optimize your marketing and sales strategy. Feedback is one of the most effective ways to increase your conversion rate.

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Feedback Software User Testing Customer Experience Customer Feedback 52

Under 10 Consulting

JUNE 6, 2019

In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. It seemed to work pretty well—the key was I tried to share the business and market conditions I was encountering.

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Userpilot

MAY 3, 2021

You should also look to add more product features so that you can increase Average Order Value (AOV). Userpilot offers many of these ways to increase LTV as features of its product. SaaS companies spend a huge amount on developing and maintaining their product. Generic product tours still suck at every stage of onboarding!

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Userpilot

FEBRUARY 4, 2021

Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. When we talk about SaaS products, especially from a product-led perspective, the user journey stages look like this: Awareness. Activation.

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Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. Content creation : the act of creating the content from scratch, often involving a research process.

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Andrew Chen

SEPTEMBER 4, 2018

Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products. Network effects and why different products’ network effects are different from each other. Why Google measures many short sessions, versus other products focus on long sessions. Hope you enjoy it!

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