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B2B Product Manager April 2021

Product Management University

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Sales Demos: Selling Outcomes vs. Features. Product Management Playbook. Enjoy our April issue.

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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

Impact mapping allows businesses to make sure their product strategy is aligned with business goals and that all stakeholders are on the same page. Book the demo ! Impact mapping is a technique for collaborative strategy planning and product management. They come from the business strategy or the product strategy.

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Product Planning Process: The Product Managers’ Guide to Building Successful Products

Userpilot

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. Book the demo ! What is product planning?

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441: Making virtual product teams more effective – with Anna Marie Clifton

Product Innovation Educators

Our product team will share a product update, and most product updates will include a high level reminder of product strategy. Every quarter we do a detailed all-hands meeting about the product strategy. What is our current product strategy?

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Product Vision: Speak Language People Will Understand

The Product Coalition

To start this exercise, I didn’t worry about if we would have money and people to make it happen. You don’t have to be attached to a particular tool, but I used Miro to help to do that for this exercise. Since a product manager is not an actual manager of anyone, people have to trust and understand the vision you provide them.

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Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

So we assigned one to help them lead discussions about the new product, the implementation process, our joint goal of a net-zero implementation, and demo how small the impact would be on the user. This mapping exercise, along with empathy, will help calm their fears. Empathize with the customer’s implementation team.

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The Difference Between Annual Product Planning and Quarterly Planning

ProductPlan

These exercises build consensus around strategic imperatives. For this reason, it’s the perfect time to align those with the product vision by conducting an annual planning session. This big-picture exercise may not put everything on the table. Annual planning and the product roadmap.