Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. A prominent monk named Trithemius of Sponheim wrote in 1492, “Printed books will never be the equivalent of handwritten codices.” Because scribes display more diligence and industry than printers.” Fust prevailed.

Technical Review 142

Technical Review Development Team Review User Testing Research Software 142

Dear Strategy

JUNE 10, 2019

Dear Strategy: “Who decides the strategy, and should it be confidential? AND “Should strategy start at the ‘top’ or be a product management-level decision?”. . The main theme here has to do with where a strategy should be owned within a company; so that’s the bulk of what I’m going to focus on in this post.

Strategy 40

Strategy Development Team Review Finance Workshop 40

Mixpanel

DECEMBER 3, 2020

If your product and marketing teams are the “brains” designing your experience, your technology stack is undoubtedly the “brawn” making it possible. . Mixpanel is a leader in this space and helps teams use real customer behavior analysis to develop products and grow loyalty. Strength in numbers.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Research Software 111

ProductPlan

JULY 11, 2019

Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

PMLesson's Ace the PM Interview

DECEMBER 4, 2020

As the name of the position suggests, program sense is an integral part of a technical program manager's day-to-day. These are: Influence: As a TPM, a crucial aspect of the position is influencing and persuading the relevant teams and stakeholders to take the necessary actions to accomplish certain goals.

Technical Review 52

Technical Review Development Team Review Systems Review Software Review 52

Andrew Chen

SEPTEMBER 4, 2018

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75