article thumbnail

Voice of Customer: Why VoC should lead your product development process

Usersnap

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

article thumbnail

How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Malte Scholz: Ideas and Execution Create Innovation

The Product Coalition

Probably on par with “ speed to market. Speaking of markets, let’s take a look at the product management platform market. Within it, there is no shortage of products and services that claim they can help you optimize the organization, productivity and efficiency of your product development team’s performance.

article thumbnail

To MRD or not to MRD.

The Product Bistro

This was the artifact the began the process of developing a new product, or a variant of a product. A recent project, a complete re-do of one of our flagship products was needed. Without going into details, it sparked a pretty thorough reëvaluation of the whole stack product. Oh, and the MRD I wrote for this?

article thumbnail

Are you Solving Customer Problems or Just Building Features?

ProductPlan

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?

article thumbnail

10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?

article thumbnail

How Johannes Gutenberg Can Make You a Better Product Manager

The Product Coalition

The story of how the first product of the information age was created and found product/market fit. Because scribes display more diligence and industry than printers.” Source: Wikipedia Gutenberg’s Entrepreneurial Journey Under these conditions, imagine how hard it was to launch a world-changing product.