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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 137
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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. Or how working on outbound product management would make them better inbound product managers. Really really want it.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 109
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3 Ways To Educate the Market That Actually Work

The Product Coalition

While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Education 141
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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). Marketing qualified leads are prospects who have interacted with your marketing content and displayed purchase intent.