The Product Coalition

JANUARY 27, 2024

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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Userpilot

MAY 7, 2024

TL;DR Product adoption software drives users to adopt a product through carefully curated product experiences. The 12 best software adoption tools for driving customer success include: Userpilot – best all-in-one product adoption software for web apps. Appcues – best product adoption software for user onboarding.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Modus Create

SEPTEMBER 11, 2023

With over 100 million developers and 370 million repositories, GitHub is the world’s most popular platform for source code management and a driving force behind today’s open-source revolution. Its popularity among enterprises is particularly astounding.

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Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. So, how can you determine customer fit and get the right user feedback to ensure customer success? What is customer fit?

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UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

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Userzoom

MAY 14, 2019

It’s great to convenience sample from your customer base , but please don’t stop there! Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. Time to roll up those research sleeves! Reason 1: Customers are positively biased. Photo by Fortyozsteak.

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Userpilot

MAY 2, 2024

Are you struggling to retain your newly acquired customers? Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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Userpilot

OCTOBER 27, 2023

PLG for enterprise? Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium.

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The Product Coalition

FEBRUARY 1, 2021

Enterprise UX Design: Make Me Think “Don’t make me think” is a renowned mantra in the world of design, coined by Steve Krug. Download the Design Validation Checklist: Download the Ultimate Design Validation Checklist In this article, we’d like to look into enterprise design and its peculiarities. Enterprise users are power users?—?and

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Usersnap

DECEMBER 10, 2023

User Acceptance Testing (UAT) is important for more agile software development teams. It’s the last stage in the software development life cycle, and it ensures every product meets the requirements and designations of the users. This is why the magic of the best user acceptance testing tools is crucial.

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The Product Coalition

SEPTEMBER 7, 2023

That perplexing issue a user has. While it is true your user needs to be center stage, they are on a stage with other actors, with influencers, with action going on around them and a story unfolding. And this is where most products break — enterprise and consumer, professional and personal. Conduct user research.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Userpilot

MAY 7, 2024

TL;DR A no-code platform is a type of software that allows you to create applications, automate tasks, and manage product development cycles without any prior coding knowledge. For product management , these would allow you to shape the product experience to your liking, collect data from users, and get access to analytics.

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Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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The Product Coalition

DECEMBER 28, 2022

Explore-things-web-development-vs-app-development Are you confused about web development vs app development while creating a digital application? Explore more to define web vs mobile development further. When developing a software application, the important thing is to consider cost efficiency.

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Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it! What is market validation?

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The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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Mixpanel

FEBRUARY 16, 2024

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. That’s our situation here at Mixpanel.

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Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

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Userpilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. Use a free trial and book a demo whenever possible.

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The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching.

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Userpilot

MARCH 5, 2021

Customer feedback tools that make the most of user feedback are probably the most important weapon SaaS teams have at their disposal for building their products. After all, you are building your product for your customer, right? Which 4 types of Customer Feedback Tool does every SaaS need?

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Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

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Mironov Consulting

OCTOBER 19, 2022

1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This  Here’s my thinking. [1]  We need an Engineering team directly responsible to Sales.”

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Gainsight

MAY 23, 2023

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. So it’s complicated for the customer.”

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The Product HQ

APRIL 20, 2024

Wondering what it takes to become an amazing agile developer? This post outlines all the traits, essential skills, and soft skills that characterize what it means to be an amazing agile developer. 8 Steps to Become a Rockstar Agile Developer Here is a step-by-step process on how to become an agile developer: 1.

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PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. Product Management in the Product Lifecycle In the initial discovery stage, you can expect to be ideating with your peers and conducting user interviews to validate your ideas. Here's a snapshot of my day.

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The Product Guy

JULY 17, 2017

Nowadays, we all consume applications and platforms (software) over the web. Software installation” is quickly becoming an old concept, especially for end users. How do I get more users to return to our service? How do I get returning users to become customers? Why User Onboarding. Introduction. Marketing).

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Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? At the same time, sales teams are incentivized to over-promise on product capabilities to land large customers.

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Userpilot

JUNE 29, 2023

Knowledge is power and user documentation is necessary for building it. This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. What is user documentation? But great documentation doesn’t happen by accident.

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Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow.

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Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. It’s well known that moving your user base upmarket is challenging – but it can be done. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. What do they want?

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Usersnap

SEPTEMBER 19, 2023

Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! No more guessing games or deciphering cryptic customer feedback.

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PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? At the same time, sales teams are incentivized to over-promise on product capabilities to land large customers.

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