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Seven Product Backlog Mistakes to Avoid

Roman Pichler

One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. Another time, I was asked to help a team of a major charity in the UK whose task was to create a new website for their fund-raising campaigns. Third, they can be tested.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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The role of UX research now and beyond the COVID-19 pandemic

Userzoom

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. Ugly research practices are rearing their heads. Image by Nick Bolton.

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User interviews and product analytics: My methods for how and when to use each

Mixpanel

But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my products. Why use both user interviews and product analytics? To get into how to balance product analytics with user feedback, I’ll start with a bit more on why I, wonky Mixpanel guy, believes both are very important.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Fitness: (Fitbit, Strava) 35.3%. Measuring the letters.

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Where Do PMs Gather Their Product Ideas?

ProductPlan

Product teams long for similar moments of inspiration, but the motivational poster vision of breakthrough ideas misses the raw materials and effort that lead up to these moments. If you’ve been deeply submerged in your product ideas and users, this step is critical because it forces the team to prairie dog up to get a fuller picture.

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5 lessons learned starting a new team within our sales organization

Intercom, Inc.

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.