Innovatemap

JUNE 27, 2023

“There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. We’re always proud of the work we do to create products that change the world, but this was a full-circle moment for our team.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

Vision 303

Vision User Testing Research Software Product Research 303

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. How to create a great product experience for your digital products: Define your user persona and their needs. Develop and implement your digital experience strategy.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

FEBRUARY 13, 2024

ProductPlan and Chameleon’s training empowers product leaders to prioritize features and develop a more strategic product roadmap. Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives.

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. What is product management? Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Focus groups. Product trials. The outcome? Interviews.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

Weak Development Team 191

Weak Development Team Customer Experience Technical Review Product Research 191

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Make sure the development team understands the overarching goal they’re working towards.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

ProductPlan

JUNE 5, 2020

4 Product Management Certifications That Are Worth Your Time. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. Product School’s Product Management Certification Programs. product manager, product owner, product marketing, etc.)

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Roman Pichler

JUNE 14, 2016

Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question? I view a product as something that creates specific value for a group of people, the customers and users, and to the organisation that develops and provides it, as the picture below shows.

User Testing 210

User Testing Customer Experience Product Research Agile 210

The Product Coalition

MARCH 19, 2023

Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. But understanding these levels and knowing what to expect can help you identify where you are at and which skills you need to develop to operate effectively at the next level. Are you up for the challenge?

User Testing 141

User Testing Framework B2B Document 141

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is product management?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. The person in this new role has to formalize those processes and ensure that the right information, in the right quantity, comes in to drive product development. Power Users All products have power users.

User Testing 135

User Testing Customer Feedback Customer Experience Research Software 135

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. Here’s how: Assembling the right group.

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

Userpilot

NOVEMBER 21, 2022

The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. They develop and oversee the implementation of product launch plans. Whether you need a product launch manager or not depends on the size of your organization. Ready to dive in?

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product Coalition

JUNE 28, 2022

In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager. But in competitive markets, time is of the essence. This is why effective research is highly important to a business.

User Testing 114

User Testing Market Research Product Research Research Software 114

ProductPlan

JANUARY 6, 2023

Silicon Valley Product Group. The Silicon Valley Product Group isn’t just a bunch of product peeps that happen to have a 415 area code. The SVPG remains at the forefront of thought leadership in product development. With years of quality content in the archive, you won’t run out any time soon.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. 20 best product manager blogs you need to follow in 2022.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management is a cross-functional role responsible for all stages of product development. What does product management include? Best podcasts for product people.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Which Product Management Specialization is Right for you?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. How can your product help them?

Product launches 105

Product launches Product Research Data Visualization Research Software 105