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We caught up with Teeba to learn more about how she mapped out a product’s revenue model and then used that to derive the product’s outcomes and how she used this knowledge to inform her job interviews and ultimately land a new job. I made sure to think about both the end customer experience and the tax expert experience,” says Teeba.
A Fresh Perspective on Product Development Anya challenged common assumptions about product development strategy. This approach has informed her success across different industries and roles, from retail to technology. This approach has informed her success across different industries and roles, from retail to technology.
Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customerpainpoints. Good personas open the door to following a user-centric product development strategy.
Start by creating onboarding flows that are as unique as your users. Focus your attention on their painpoints , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Determine user roles to tailor their experiences. Finally, recreate the relevant path for new users.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. But over time, customer needs evolved. I will discuss why in just a second.
It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. A product analytics strategy is essential for any business looking to make informed decisions about product development and user experience. Lack of team resources.
By analyzing user rage clicks , extended pauses on specific screens, hesitant mouse movements, or back-and-forth navigation between pages, teams can quickly identify painpoints that hinder the user experience. Analyze paths taken by churned users Struggling with customer churn but not sure why your users are leaving?
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.
Your customerinformation lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. Sound familiar? Which features need attention?
Qualitative Data (Research): This data tells us why users do what they do. User interviews, focus groups, usability tests, surveys. By talking to real users, we discover their motivations, painpoints, frustrations, and hidden needs. Customers who bought this also bought…”, “Recommended for you.”
Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. Why are we losing customers to competitors?
Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.
It’s great if customers are signing up for your free trial at rates exceeding expectations. Existing users: Retention, New account growth (free to paid), Increased adoption + engagement of revenue-generating features, Improved customer satisfaction via net promoter score, Activation of newly launched “a-ha” capabilities.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. This both shortens the sales process and enhances the customer experience. Look for patterns in customer behavior, common questions, and recurring challenges.
Technical interview questions assess your ability to understand how systems work, communicate effectively with developers, and make informed decisions about product architecture and trade-offs. How would you launch a new feature for our mobile app?” “Our user engagement is dropping—what would you do?”
It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches. Testing Assumptions Before Development 3.
Stakeholders need to feel informed, valued, and included in the decision-making process. How to Do It: Regular Updates: Set up a Notion page or a stakeholder newsletter to keep everyone informed about progress, challenges, and next steps. Invite Stakeholders to User Sessions: Let them hear directly from customers.
I did classic web development before there were frameworks back in the ’90s. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them. We can all work to develop our own habits.
KimGoodwin Recruitment strategies Lets weigh up the 2 varying approaches to recruitment: Do It Yourself (DIY) or In-house recruitment Quite often you may be in a position to access a vast pool of potential interview participants, for example an existing customer base. It is focused on contextualising the who, why, andwhen.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Trend-watching as a career accelerator : Developing a systematic approach to tracking industry trends led to major product initiatives and faster career advancement in each role. Be Open to Adjacent Roles : Starting in CRM account management gave me invaluable customer insights to share with the product team.
Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. At UXDA, we believe design has the power to alleviate these painpoints and spark genuine human connection.
Different types of product feedback software When we say “product feedback tool,” we may mean various types of software: Survey tools : Tools designed to create and distribute surveys, collect feedback , and analyze responses to understand customer opinions and needs.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. Encourage team members to share user stories that exemplify key painpoints or successes.
Whether you are launching a new feature, entering a new market, or improving customer experience, it takes a symphony of teams. Information does not flow clearly or in real time Lack of visibility. Developers value clarity and autonomy. In today’s fast-paced product environment, success doesn’t happen in silos.
In any case, hang around because well go over why UX design strategy is crucial, how to create one, and what the problems arefor you, your team, and, most importantly, your customers. At its core, UX strategy serves as your guide for crafting experiences that genuinely resonate with users and encourage them to engage.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
So you can better analyze in-app behavior, whether you’re an app developer, product manager, or part of a growth team looking to optimize every tap, swipe, and session. Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage.
In this guide, Ill share those findings and show you how to use Userpilot to craft seamless, engaging mobile in-app experiences that keep users coming back. When I map that story, patterns jump out that help me understand user behavior better. Tie design, engineering, and marketing research to real user behavior.
Identify subtle patterns that metrics might miss: To uncover the reason behind user drop-off, analyze session replays at exit points. Correlate navigation loops with missing information, unclear CTAs, or workflow inefficiencies. This reduces support costs, improves customer satisfaction, and accelerates the iteration cycle.
Whether you’re planning six months ahead or sitting in discussions right now, here’s the process I’ve developed through trial and error with clients over 15 years. G: Gather intelligence that others miss The most valuable information won’t show up in press releases or job descriptions. G: Gather intelligence.
Thats what product development feels like in most organizations.” It involves thorough research and analysis of the target audience, their painpoints, and existing solutions to create a product that meets user needs and provides business value. Customer Feedback Customer feedback is a crucial part of discovery.
Release notes aren’t just a list of changestheyre a key touchpoint in the customer journey, reinforcing why users chose your product by consistently delivering value, building trust, and showing that youre invested in their success. Every update is a chance to show youre listening to your users needs.
And, I dont mean just knowing their age or location; I need to know what painpoints theyre trying to solve with the app. I also like to consider deeper contextual information about my audience. Armed with this information, I can create detailed user personas that paint an ideal picture of my different user groups.
Screen View Tracking helps pinpoint which screens drive engagement and where users drop off. Custom Event Tracking records key in-app events , such as button clicks and form submissions. These insights allow me to encourage users, improve retention, and make data-driven optimizations without relying on gut instinct.
Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results. You uncovered valuable customer insights. This challenge came up often during a recent Customer Validation Brain Trust. Schedule a demo to talk with an expert.
Integrate product-led growth in your acquisition strategy I said earlier that you shouldnt rely on your product alone to attract mobile users. But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Leverage video content.
Prioritize metrics that answer specific questions Avoid looking at vanity metrics that dont inform your next move. Instead, choose actionable metrics that reflect your apps unique value, user behaviours , and business model. Then, correlate them with your retention and crash metrics to see which issues affect users.
Numbers alone can be misleading higher engagement doesnt always mean user satisfaction. User feedback is valuable , but without data, its just opinions. Session replays and heatmaps show userfriction , but they dont explain why it happens. It answers questions like: What do users think about a new feature?
Traditional banking often struggles to capture and maintain customer engagement. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience. It ultimately changes how we think about financial services. Wheres the brand identity?
While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. 80% of users abandon apps within the first three days. Suggesting next steps in complex user flows.
But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention. In this article, we’ll show you how to use video content in your product management strategy to help users learn at their own pace. Our inboxes can easily become flooded with text, from newsletters to promotions.
See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions. What are the stages of the customer lifecycle?
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