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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

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8 Best Product Webinars in 2024 and Beyond

Userpilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. You can use your findings and improve your in-app marketing with Userpilot.

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May 31-June 14: Online Product Leadership Course

Mironov Consulting

  This is a seminar-style " Product Management Leadership Essentials " course, initially limited to 10 participants. Ideal attendees are currently running a product management organization (rather than aspiring product managers).  And

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Advice For Getting Into Product Management

Under 10 Consulting

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. Market expertise. BUILD YOUR EXPERTISE.

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Product Management Courses: Top 6 Platforms

The Product Coalition

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. Every platform offers a variety of product management courses. Prices start at $400/user/year.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

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Driving Product Priorities with a Stakeholder Roadmap

The Product Guy

Stakeholders are anyone who has a deep interest in the product. These are the people with direct or indirect influence in the product. It could also include the actual team creating and executing the development to finish the product. The best way to map out the stakeholders for a product is to build a stakeholder map.

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